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How Did I Become an Entrepreneur?

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How Did I Become an Entrepreneur?

By: Boaz Gruener

About the Author

(ArticlesBase SC #997706)

Article Source: http://www.articlesbase.com/ – How Did I Become an Entrepreneur?

Date: June 26th 2009

How Did I Become an Entrepreneur?

I have been asked by many of my friends and colleagues the question:

“How did you manage to leave the good old Hitech life, with a very comfortable and respected position as an executive, to start your own company and achieve success? Can you give us any tips?”

Although now a days, with the economical crisis and uncertainty, it may not be bad to be “stuck” in such a job working for a large company. Personally, after a long and demanding Hitech career as an employee, with a few “almost” huge startup exits, I have decided that it is time to take my destiny into my own hands and do the things that I like doing.

I have opened my own company (www.HitechStrategies.com) which helps many hitech startups and ventures to reach success and at the same time provides me with a nice steady income; I have become an entrepreneur; I have founded and joined several startup ventures as a part time partner or advisor; I have been teaching entrepreneurship and international marketing at several educational institutions (including Tel Aviv University’s MBA program); I coach several dozen entrepreneurs and CEOs of early stage startups; I connect investors and startups…I will stop here, I think you got the point.

As you can see, I enjoy a very diversified and exciting living, very different from the long days at my office as a hitech executive.

As for tips, it is difficult to provide a school-book recipe, but I can say that each person has to find their own niche that they feel good about and provide value. It does take some guts and entrepreneurship and a will power to take a risk and start over, even at a cost of having a lower income temporarily. Here are some of my retrospective insights:

Networking

One big tip is to take yourself out of the office and start networking and reconnect with friends and professional colleagues. This is usually the first step in exposing yourself to new ideas and opportunities. Find out what others are doing; maybe even find a partner or a venture to join. As I think back to my career, I sometimes wonder how I got myself so entangled in my day to day work, that I was almost unaware of things that were going on outside my domain. Not to mention the relationships and contacts that were neglected.

There have been many articles and a lot of buzz about networking in recent years. I find it quite straight forward and not as elaborate as some make it to be. Of course, not everyone is going to be a networking Guru or what Malcolm Gladwell, in his great book “The Tipping Point” called a “Connector”. But, even so, just meeting up with old acquaintances and going to several industry and networking events, will make a huge difference. You will be surprised how talking to people outside your daily work circle, will broaden your horizons and uncover new ideas and opportunities.

Training

Another good tip is to enroll in one of the many entrepreneurship course and forums that are out there. If you are like me and have worked as an employee all your life, you probably have never opened your own business, or issued an invoice to a customer. You can of course Google and read about everything in the Internet, but I recommend that you take a course that will give you an overview of everything you need to know to start your own business or startup company. This will include things such as: the legal aspects of establishing a company, business or a founders partnership agreement, fund-raising and funding sources (there are many government incentives to help you start without spending your own money), accounting and financial aspects of running a business, tax issues, IP and patent filing, creating a business plan, building a team, marketing and sales (online and offline), etc.

These courses are usually short (3-4 months), not time consuming (can be done on a one evening a week basis) and not expensive. The key benefit, other than the studies, is that you will hear from entrepreneurs’ own personal experience, talking about how they did it, and you will meet many people like you who are thinking about or are already starting their own companies.

Follow your aspirations

Each one of us has a special unique set of qualities, talents, knowledge and experience that we can foster to excel in that or the other. We are usually good at what we do or have done, but some of us also have dreams and aspirations to do other things that we have not had the time or the opportunity to try. Others feel they have exhausted their occupation and are looking for something that will make them more excited and fulfilled. Well, it is never too late to try something new. What is the worst that can happen? You might not succeed, but at least you know you tried. And, you can always go back to what you were doing before. Or, you may actually be doing what you really like and always wanted to do; that is already a great feeling. And yes, you might even really succeed in it.

Be patient and keep at it

Starting a new venture is not easy; it takes a lot of work and passion. And, it does not happen overnight. So, you should be patient with yourself and not expect everything to go quickly and smoothly. In the beginning, you might need to live on no or very little income and even use up some of your savings. If you are not in a position to do that, you may elect to stay in your current job and to work on your startup during your off-work hours (nights and weekends) or you may change to a part time job. The key is to work through the challenges, move forward, step by step, and not to get discouraged on the way. If you keep at it, you will eventually reach your goals.

Do your homework; get help from experts

Like any business decision, before you are about to invest your time and resources to startup a new venture, you should do your homework. If you think you have a great idea (e.g. the next “Facebook” or “iPhone”), you should research your target market and competition. You need to validate that there is a real need for your idea and that it will have a distinct advantage over existing alternatives. You should talk to key opinion leaders and customers in your market in order to confirm this. Finally, you should create a business plan so you have a clear understanding as to what it takes to develop your product or service and how much funding will you need. If this is the first time you are doing this, you are better off getting help from experts or consultants who can do this (i.e. prepare a business plan) for you or with you, to ensure you are not making critical mistakes and that your venture has the maximum chances to succeed.

Finally, great rewards for your efforts

If you do decide to startup your own venture and you manage to get through the obstacles, you will realize some great benefits:

Being your own boss and in control of your life

Since I have become an entrepreneur, I can really focus on doing what I want and what I think can be beneficial to me or to my company (this is not usually the case if you are an employee). I am also fortunate to try many things that I have never had the time to do.
Being able to balance work, family and social life

Being an entrepreneur does enable you to be much more flexible with your time. You can make time for your family whenever they need you, spend more time with friends and take on hobbies. If needed, you can compensate for it by working at night after the kids went to bed or by simply working more efficiently.
Working from home

One of the main benefits of being independent is that you can work from home anytime you want and you don’t need to ask for your boss’s permission. I have set up a very comfortable fully equipped home- office, so I can choose to work from home and be very productive; I also avoid 1-2 hours of driving to/from work in traffic on any given day. Re-kindle all your friendships and professional contacts

Another great benefit is that I was able to enjoy more social time with friends and
colleagues and build my professional network; that helps a lot with generating leads and opportunities. Benefit from the fruits of your success

With in a year from the time I had started my venture, I managed to surpass the level of income that I had when I was working as an executive in a hitech company. I also have stocks in several startups that I hope will one day be worth millions.
Enjoy fulfilling your aspirations and doing what you love

Need I say more?

The writer is an ex veteran hitech executive, turned an entrepreneur and serves as the managing director of HitechStrategies.

For more information, you may contact:

Boaz Gruener

www.HitechStrategies.com

Email: boaz@HitechStrategies.com

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Personally, after a long and demanding Hitech career as an employee, with a few “almost” huge startup exits, I have decided that it is time to take my destiny into my own hands and do the things that I like doing. More in the article..

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Small Business Marketing ? What is the Connection With Seo?

Published By admin under Small Business Tags: business, Connection, Marketing, Small

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Small Business Marketing – What is the Connection With Seo?

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Small Business Marketing – What is the Connection With Seo?

By: Ken Wilson

About the Author

We know how much you want to succeed and this is why we are ready to provide you with the best possible seo training toronto Canada. After we are done with you, you will know what small business marketing refer to and be prepared to handle any challenges that might appear.

(ArticlesBase SC #295738)

Article Source: http://www.articlesbase.com/ – Small Business Marketing – What is the Connection With Seo?

The concept of marketing revolves around the proper presentation (promotion) of diverse products and services for the general public. It evolved some time ago and today new strategies are still being discovered. If large companies have an effective army of marketing specialist to provide them with the latest information and advertising strategies, a lot of small businesses suffer from the lack of experience and disappear before they can even say they tried. For them, specialists in small business marketing have appeared and they are ready to provide all the assistance needed in order to help them succeed.

As it was already said, marketing equals the advertising of products, services and even information. If you want to reach potential clients, you start advertising and frankly there are so many ways to accomplish effective promotion that a newbie would be amazed. Starting from the traditional advertising methods in the already popular Yellow Pages, going to other print advertising sources (newspaper and magazine ads) to modern technology (online advertising with search engine optimization and PPC campaigns), one thing is certain: it does take a lot of effort to succeed in today’s complicated world.

The importance of traditional advertising cannot be denied no matter how much technology has advanced in the past few years and how many people declare that it’s not fashionable to advertise in the Yellow Pages or in the newspaper anymore. Yes, the statistics are worrying and we should all be prepared to move online soon but there is still a large segment of the market to be covered by print advertising. Many people do not have Internet connection and they still rely on sources like the Yellow Pages in order to search for both services and products, especially if we were to talk at a local level. The best thing for anyone to do when it comes to small business marketing is to go both online and print. That is only way to cover a large portion of the market and present one’s business to as many customers as possible.

If traditional advertising has its own advantages for small business marketing, the Internet has even more and without a doubt it will increase in popularity as time passes. Every day, more and more people become Internet consumers and they start to rely on online Yellow pages or the most popular search engines to search for the products they are interested in. Effective advertising does start with finding the right company to help you out with your small business marketing needs, providing you with all the assistance needed and the latest advertising strategies, that including search engine optimization.

What does search engine optimization actually refer to and how can one benefit from it? Well, SEO represents one of the most popular advertising strategies of the modern world and every day a larger percent of people take their time to find out about it. Specialists have started to provide seo training toronto Canada, hoping that more business owners will understand the importance of search engine ranking and other related strategies. Search engine optimization is not a thing that can be accomplished over night; on the contrary, it takes some time to be understood and perhaps a little more to be implemented. Still, once applied, the results will be noticeable and the client perfectly satisfied.

If you are interested in seo training toronto Canada, then you should know what kind of things are these specialists ready to teach you and how you can put them to good use. SEO might seem a simple notion at first but it encompassed a wide variety of techniques and strategies, representing perhaps the basis for effective advertising and the most important thing for a strong online presence. Seo training toronto Canada refers to many things and you should take your time to discover all of them, step by step.

First of all, any good specialist in seo training toronto Canada knows that he/she should start with keyword importance. Without a doubt, keywords are extremely important when it comes to search engine optimization but they must not be used more times than necessary and without relevance to the website’s content. Also, these experts will point out how important is to have high-quality content and sturdy structure in order to have a website optimized for the major search engines. These are just a few pointers for anyone interested in seo training toronto Canada and small business marketing in general; more information can be found online and it is quite important that you read it in order to make a breakthrough!

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White Pages sends in specialist, Brian walker, to take a look at Total Tools and suggest ways to implement the ideas covered in episode 11 and ways to track the results. See the first half of this episode here: www.youtube.com Implementation Creating an online intranet portal is an excellent way to get staff more involved in your business and gain a better understanding of the products and services they are selling to their customers. – Staff with up-to-date product knowledge helps enhance the overall retail experience. – Stock management programs can help you understand your customers’ needs. Tracking Results -Testing staff knowledge regularly ensures consistency across stores and improves customer satisfaction. – Regular customer satisfaction surveys help monitor progress and can ultimately drive sales. – Well trained staff with a good understanding of customers’ needs creates a positive retail experience. – Your staff deal with customers regularly. Use their knowledge to improve your offering. For more information about White Pages Workshop, transcripts of this episode and more small business tips visit www.whywhitepages.com.au For our full list of Small Business Tips and alerts of new White Pages Workshop videos visit and subscribe to our youtube channel www.youtube.com
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Dec 02

Small Business Failure — a Marketing Approach

Published By admin under Small Business Tags: Approach, business, Failure, Marketing, Small

by Cremo

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Small Business Failure — a Marketing Approach

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Home Page > Advertising > Small Business Failure — a Marketing Approach

Small Business Failure — a Marketing Approach

Posted: May 01, 2008 |Comments: 0
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Small Business Failure — a Marketing Approach

By: IC

About the Author

Get more small business and marketing advice from our UK business directory visit us today at http://www.thebestof.co.uk

(ArticlesBase SC #400854)

Article Source: http://www.articlesbase.com/ – Small Business Failure — a Marketing Approach

As many inexperienced business owners might admit, starting a new business is no easy task, there are many things that could go wrong however, in order to make things work you need to think and act in a positive way. Choosing the right niche, product or service and marketing strategy are vital for your success but, these are not the only factors that you should pay attention when starting a new business, having the right tax strategy will help you stay afloat and avoid problems with your local government. In this article were going to focus on marketing.

Allocating the right amount of resources to make your marketing strategy work is not a matter of choice, is something you must do whether you like it or not, luckily enough you have several choices when it comes to marketing strategies and due to technological changes you are now able to take your marketing strategy online.

Promoting your business off-line usually takes a lot of work, this involves contacting local newspapers in order to run your ads and attract local visitors to your brick-and-mortar business and establish yourself within the community. Another strategy you could use involves becoming a sponsor of local teams by providing equipment and uniforms they need, sponsorship is actually a very broad strategy because you could execute it in many different fields, you could provide equipment for schools if you have relevant materials or you could also aid nonprofit organizations. While sponsorship is a great way to build your brand and create local awareness you will be limited by your budget which is where small business problems usually start.

Since marketing is an activity that you cannot neglect, you need to research different ways to make your customers aware of your operation without going bankrupt, this is why an online strategy usually makes a lot of sense, if you run a comparison across the two mediums you will find that an off-line marketing strategy will cost you about 10 times as much as an online strategy and the result may not be guaranteed until after several months.

If you’re not very savvy when it comes to computers you can hire an employee who is very comfortable with the online market in order to promote your business through this medium, online advertising is not about knowing everything about the technologies which makes it work is about being aware of them and having just a bit of information about how to use them and make them work in your favor. Many small businesses fail because the heavily invest in a marketing strategy which doesn’t provide fast results and that is better suited to build a brand locally, take some time to analyze your options and make a smart choice.

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IC -
About the Author:

Get more small business and marketing advice from our UK business directory visit us today at http://www.thebestof.co.uk

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