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Home Page > Business > Entrepreneurship > 15 Bottom-Line Business Tips From A Topless Club Owner

15 Bottom-Line Business Tips From A Topless Club Owner

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15 Bottom-Line Business Tips From A Topless Club Owner

By: Alan Markovitz

About the Author

Alan Markovitz is the author of Topless Prophet, a new book. He is also the owner of several popular gentlemens’s clubs, including Penthouse affiliates. Please consult www.toplessprophet.com

(ArticlesBase SC #1484272)

Article Source: http://www.articlesbase.com/ – 15 Bottom-Line Business Tips From A Topless Club Owner

You’ve gotta find a partner with good judgment and good-sized cojones.

When you’re on a roll, look for the next and best opportunity to extend your winning streak or more accurately, project your formula, and capture as much market share as you can afford to.

I ended up testifying against the Mob for the Feds.

Avoid the conflicts and headaches and keep away from the staff.

But you must also know what’s worth fighting for and when to throw in the towel.

You never can see it coming and when it hits, you need to determine when to walk away.

It’s worked out well.

The key is to stay focused on the prize and know that much of your success is related to how you manage problems.

I’ll take a loss that’s short term and temporary if in the end I’m on top.

10.  Experiment and take a chance.  I tried a few new things that in the end didn’t pay off but unless you try new ideas, you won’t get to succeed.  I tried the idea of arranging for strippers on a golf course.  I also chartered flights to Las Vegas that featured performing strippers.

11.  Believe it or not, the way to make money is not always through your core talent.  Sure, the 300+  dancers that work at one of my clubs bring in money, but we make our real money off of alcohol, cigars, food, and merchandise.  Always look at the extra ways you can turn a buck.

12.  Link with a brand name. In Detroit, our Penthouse Gentlemen’s Club is striking gold and the Philadelphia branch of the Penthouse Club just opened this summer to great fanfare. There are only a handful of Penthouse clubs in the U.S.  The name represents quality, security, and the assumption you’ll be treated well as a patron.

13.  In business, you can afford to be a little bit early in striking a deal, but you can’t be a second too late.  Better to leave something on the table than to lose the whole tamale through greed.

14.  Every problem has a solution – but sometimes the price can be steep.  For me, early on my biggest problem was a local, hell-raising motorcycle gang called The Renegades that thought they could party in an establishment that didn’t want that kind of clientele. After a few visits by the police, the only way to settle the manner was for my dad to volunteer to meet with them and make peace.  I thought he was nuts, but as a Holocaust survivor, who saw ghastly things happen, he won the respect of these bikers and a truce was forged.  They became some of my best customers.

15.  Look to revolutionize your business.  In the 1980’s I pioneered how to run a modern-day gentlemen’s club.  Not only did we change the look and feel of the experience – big space, quantity of quality dancers, top-shelf alcohol and expense-account meals – we changed how we pay the dancers after we changed how they perform.  No longer did we have dancers relegated to a single stage filled with several poles.  We created stages everywhere in the club — on your table, next to your table, and eventually on your lap.  The girls had charged for private dances and they earned that money plus we paid them an hourly wage.  We did away with the hourly wage and charged the girls a small daily fee as private contractors who were given an opportunity to dance at the club. The girls initially revolted and went on strike but they eventually caved in when they saw how much money everyone could make.

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About the Author:

Alan Markovitz is the author of Topless Prophet, a new book. He is also the owner of several popular gentlemens’s clubs, including Penthouse affiliates. Please consult www.toplessprophet.com

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15 Bottom-Line Business Tips From A Topless Club Owner

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Alan Markovitzl

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Nov 20, 2009

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Why Strategic Planning Is Important Even For Small Businesses

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Home Page > Business > Why Strategic Planning Is Important Even For Small Businesses

Why Strategic Planning Is Important Even For Small Businesses

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Why Strategic Planning Is Important Even For Small Businesses

By: Mario Churchill

About the Author

Mario Churchill makes it quicker and easier for you to create profitable business ideas, develop your marketing strategy or start brainstorming on any topic. For a free trial, please visit http://www.ideacenter.com.

(ArticlesBase SC #120503)

Article Source: http://www.articlesbase.com/ – Why Strategic Planning Is Important Even For Small Businesses

Small business owners mistakenly believe that the size of their business negates the need for strategic planning but the opposite is actually true. Its inherent size is actually what makes strategic planning more important because it can be means for a small business to gradually evolve into a huge and thriving multinational corporation.

What Small Business Owners Need to Know about Strategic Planning

Planning is one of the five important functions of management, but it’s arguably the most important of all because it’s the first function that any manager or business owners should focus on. Planning sets the goals, mission-vision, and direction for the company. Without it, the other functions may be impossible to achieve.

A business can’t, however, benefit from just any kind of planning. It must be strategic in essence to be effective. Strategic planning is a methodical process of deciding where you want your company to be in a given time frame and what you propose to do to get there.

There are different ways to let your company benefit from strategic planning so don’t worry about following the so-called rules. Whatever works for your company is good enough.

Elements of Strategic Planning

Internal and External Assessment of Strategic Planning – A coach of a basketball team won’t be able to map out an effective play if it doesn’t know its players well, which team it will be playing against, and other related factors. The same can be said for any business manager. Before you can start working on the details of your strategic plan, you must first focus on compiling data about the external and internal environment of your company.

Outside your business, politico-legal, economic, and socio-cultural factors can affect how your business will fare in the next few years. Inside, factors such as management style and the type of workforce you have can also help or hinder your company from attaining your goal.

Setting Your Company’s Goals – Small or big, the important thing is for your business to have goals. If you’ can be satisfied with small and short-term goals then that’s good; if you secretly desire for bigger goals then that’s even better. To know if the goals you plan to work on are indeed workable, determine if they adhere to the SMART rule – specific, measurable, attainable, realistic, and time-bound.

Rule of Majority – Of course, as owner or manager of a business, you reserve your right to approve or naysay any suggestion but as much as possible, allow the rule of majority to stick. Plans can only come to fruition if everyone in the company works together and you can assure yourself of their cooperation by showing them that you care about what they think.

Devising an Action Plan – Finally, it’s time to concentrate on the nitty-gritty of your strategic plan. List down possible and specific courses of action then choose what all of you deem as most suitable. Make sure that you set a definite schedule or timetable for everything but give allowances for unexpected delays and concerns. Set a budget as well.

The Ever-So-Popular Plan B – Last but not the least, devise a Plan B in the event that your first plan doesn’t work and list down indications to know when’s the right time to put Plan B to action.

Good luck on strategic planning for your business!

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Home Page > Internet > Newsletters > 3 Tips To Profit From Newsletters Without Writing Them Yourself

3 Tips To Profit From Newsletters Without Writing Them Yourself

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3 Tips To Profit From Newsletters Without Writing Them Yourself

By: Yaro Starak

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By Yaro Starak

www.entrepreneurs-jou
rney.com

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Learn from Yaro Starak, a young entrepreneur from Australia. Get
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Article Source: http://www.articlesbase.com/ – 3 Tips To Profit From Newsletters Without Writing Them Yourself

I’m sure you have heard many online marketers touting the
benefits of having a newsletter. I have used newsletters in the
past for many sites. I’ve used them as a source of revenue by
having advertisements embedded within the newsletter content.
They are also effective as a means to keep a site sticky – to
“anchor” clients and bring them back to the site. Newsletters
can also be a great selling tool to provide free information,
samples of your expertise or services, and as a taste of your
full product/service. The lure of free content from newsletters
can help you to turn casual surfers to potential customers and
then finally paying customers.

I find the biggest problem for me personally is to consistently
provide new content (which is strange since I have no problems
writing a daily blog, go figure!). Consequently I have looked
for methods to get around this problem.

Many of the sites I control I enjoy for the business management
side of things and don’t actually provide the core services
myself. For example at BetterEdit.com I don’t do any of the
editing. I have professionals on staff that handle that aspect
of the business. Consequently I have found it difficult to write
newsletters that appeal to my target audience. Other times I’ve
just grown bored of the subject matter and it becomes a chore to
write a newsletter. If you don’t have enthusiasm your output is
not going to be very good.

Over the years I’ve developed ways to make money from
newsletters without writing them myself.

1. Hire Writers

The first and most obvious way is to hire people to do it for
you. I did it this way for a community site I built with over
1000 members. In this case it was quite easy to find people that
had experience and enthusiasm for the subject matter; I posted a
news announcement looking for newsletter writers. I hired two
people and paid cash on a per newsletter basis though at one
point my writers were happy to write for free, they just enjoyed
contributing to the community (though I made sure to pay them
whenever there was advertiser revenue). To make a profit I just
made sure I had more revenue from advertisers than I had to pay
my writers. A simple equation but one that takes time to balance
since you need an audience, advertisers and writers. If you have
a popular site (the audience) the other two variables should
come easily. Alternatively you could try searching for a
freelancer to write for you.

2. Other People’s Content

Another method that I’ve utilised is to put together a summary
style newsletter that simply links to content online. You take
the time to find the quality articles and links for your members
but you don’t have to actually do any writing yourself. IncWire
is a good example of a newsletter like this. It provides links
to great entrepreneurship articles that have been drawn from all
over the net. The newsletter is free and sponsored by
advertisers. Of course you can also make use of article
repositories such as EzineArticles.com and simply use other
people’s articles in your newsletter. This is a reliable and
easy option since there is no shortage of great articles
available for free publication everyday.

3. E-Course

You can also try an e-course style newsletter. This is a bit
different to a traditional newsletter. Your visitors sign up and
then over a period of time intervals they get sent the course
via email. You can use plain text emails (this is the best
method in my opinion – keep it simple stupid – kiss!), or HTML
email or Adobe PDFs. You can send them out once a day for the
next seven days or once a month for a year. It’s up to you but
generally the sooner the better because you want to continually
build up interest over a short period of time. Will Swayne at
Marketing-Results.com.au recommends a consecutive seven day
e-course.

While initially you do have to write the content yourself once
it’s written your done. You don’t have to constantly provide new
content and your course can be sent out to unlimited
subscribers. The benefit of an e-course is that you can really
focus on what your speciality is. Your course acts as a
showpiece for your core competency, your skills, and allows
people to try before they buy. You can monetise the course by
inserting affiliate links, advertisements or selling your own
services/products (or all three!).

Newsletter Software

You might be thinking this is all well and good, but how do I
manage my newsletter. How do I handle an e-course being sent out
every day for seven days to hundreds of different people without
being blocked by SPAM blockers. What technology is available and
what do I recommend.

Personally I use Marketer’s Choice to handle all email
communications but if you just want a newsletter service it’s
definitely way too expensive – it’s more of an all-in-one
marketing tool.

I’ve tried a few different newsletter software packages. Some
you install on to your own server and then manage online, others
that are externally hosted subscriber based services and one
that functioned a lot like an email client that sits on your
desktop and sends out emails through your mail server. All of
these have pros and cons. Of course it depends on your budget,
but as I have stated you often get what you pay for so be wary
of the free packages out there.

I recommend you try my favourite script source, The PHP Resource
Index (http://php.resourceindex.com), in particular the Mailing
List category should be your first port of call. You can try
good old Google search as well.

Anti-SPAM

Before you commit to any newsletter software make sure you check
how they deal with SPAM. Do they have an official policy and
description of how your newsletters will be received? Are they
just mass broadcast? Your newsletter software should provide
double-opt in protection which means your subscribers have to
opt-in and confirm their subscription via email before they
receive anything. This helps to keep you from being accused of
spamming.

One of the main reasons I chose Marketer’s Choice was because
they have a very good system to make sure your mail is delivered
to your subscribers. They have an in-built SPAM checker which
reviews email you send out and tells you the likelihood your
mail will be blocked by anti-SPAM software. It has the
capability to personalise every email that is sent out so it
appears with “Dear clientname” rather than just a generic
“hello”. This is an important feature both as a sales tool
(people tend to read emails that start with their name) and it’s
more likely that your mail won’t be classed as SPAM by anti-SPAM
software, which flag non-personalised email as potential SPAM.
It’s the extra benefits that professional services provide that
make them worth the cost, but you do have to go out there and
test to find what suits your needs.

Newsletters Are Ace!

Really I can’t think of many reasons not to have some form of
newsletter or e-course on your site. Yes it does take time to
set things up but it’s worth the effort. I suggest you write it
in your to-do list now if you don’t have a newsletter already

Retrieved from “http://www.articlesbase.com/newsletters-articles/3-tips-to-profit-from-newsletters-without-writing-them-yourself-2086.html”

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By Yaro Starak

www.entrepreneurs-jou
rney.com

Do you want to profit from your own successful home
based Internet business?

Learn from Yaro Starak, a young entrepreneur from Australia. Get
your free articles and audio now – visit his Internet Business
Blog.

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Tips to Setup Your Home Business Budget

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Tips to Setup Your Home Business Budget

By: Jackson Bleu

About the Author

Jackson Bleu has been online since the 80′s and has several sites to assist the work from home crowd. He fully supports what works and fully testifies about what does not. Visit any time one of his sites at Seldom Rest Ebook Resell Rights

(ArticlesBase SC #385957)

Article Source: http://www.articlesbase.com/ – Tips to Setup Your Home Business Budget

Every Home Business entrepreneur in the world has a clear and well defined goal: to earn money with his/her Business. Then the next question would be: how can we know if we really ?earn?or are just loosing money? Allthough it sounds trivial, it is not.

I assume that only in few cases a fellow home business entrepreneur will be able to have an own accountant to calculate the Profit/Loss sheet. So you may need to help yourself. Let?s go step by step. Setting an own Budget could help you to know ?when you are in plus?and when the opposite is the case.

A Budget is nothing else as estimating costs and income. As every ?prediction?, calculation and reality could differ. Thus it is your task to review your budget from time to time and adjust it based on real numbers. The ?real numbers?are the ?actuals?you get from your business. The ?budget?is the estimation of your costs and income. There are several applications on the market to perform the mentioned steps. For the beginning, you can use a calculation sheet.

1) Choose the periodicity of your budget. Usually you may choose weeks or months. This means you need to calculate every cost to a weekly or monthly basis. I.e. if you pay for your autoresponder 120$ a year, the monthly costs are 10$ and the weekly costs are equal 120$ divided by 52, getting 2,31$ per month

2) Make a complete list of all recurring costs you already know: i.e. Web hosting, Residual Income Fees, your autoresponder, lead subscriptions and so on. Make a complete list with all costs you already know. Consult your credit card statements and search your Paypal account for subscription payments. Transform the costs to the unity of time you have chosen in step 1 (i.e. monthly or weekly).

3) Now make a list of all ?one time?payments you plan to have this year, and calculate the accruals for the periodicity you have chosen in Step 1. Example: you plan to buy Internet Marketing Literature for 300$ this year (this is your Budget). You could calculate then a monthly ?costs?of this literature as 25$ a month, or 5.79$ per week. If you have purchased equipment (i.e. Hardware), you need to distribute the costs amount the life of the product. I.e. one PC usually is used for three years. If you pay 1000$ as one time payment, you can distribute the costs over three years, giving 333.33$ per year or 27.7$ monthly, or 6.41 $ per week. This is call ?depreciation.?. If you now that after three years you may sell the PC for 200$, calculate the depreciation accordingly, starting now from 800$ (1000$-200$). As you see, Hardware is not as expensive as you would expect, from the financial point of view.

Add the costs obtained in step 3) to the list you have already prepared in step 2). Now you have the complete list of your estimated monthly or weekly costs.

4) Now we come to the most interesting section: your Earnings! Obviously you can be in ?plus?, only if your earnings are higher as your costs. This sounds again trivial, but is not easy to achieve.

Most of the Internet Marketing Newbie?s would expect to be ?in plus? after a very short period of time. This is unrealistic. As you have seen in the first steps of the calculation of your budget, you may consider Hardware, Literature, Marketing spending and other costs that in the first months do not have the corresponding earnings. Thus, it is absolutely normal that you may have a period where you are ?in minus? for a while, till you reach your ?break-even point? (earnings = costs).

But let?s come back to the earnings. In Internet Marketing, your earnings are derived from sales. There are either direct sales or indirect sales from your downline, if you are driving an MLM like business.

Here you will see that the estimations of earnings is obviously much difficult then the estimation of your costs. Ideally, you may express your earnings as a percentage of your marketing spending. If your marketing effort is not able to produce sales, you may review it and look for other marketing strategies. You need to achieve that every penny invested in marketing lead to internet income. IF you have tracked properly your marketing campaigns, you may be in a good position to estimate your ?conversion rate? (the percentage of your clicks that lead to sales) and thus, can express your earnings as a percentage of your marketing costs.

Example: you are running a Campaign with PPC Search Engines to promote your business. You pay 0.05$ per click and achieve 300 clicks a month. Your corresponding recurring costs of 15$ a month are already considered in your budget.

Your conversion rate may be 1%, so you expect three sales per month. If you get 8$ per sale, your monthly earnings are 24$ a month. This means your profitability is 25% (24$-15$) / 15$. For every advertising dollar you get 1.25$ sales.

The total profitability of your business will be lower, since you need to consider the total cost and not only the PPC marketing cost.

The problem may consist that at the beginning you will not know the conversion rate of your campaign, so you will need to work with estimations. Once you have the real numbers, review your estimations based on that numbers. Your Budget will get more and more accurate, the more data you can provide.

5) Now you can build your Budget based on Costs and estimated earnings month by month.

You may decide to ?reinvest? part of your earnings and increase your marketing spending month by month.

It is time now to put all data into your Calculation Sheet. Start building columns, one column per period (week or month). Per each period, reserve two columns, one for your budget and one for your ?actuals? (your real numbers).

Divide your rows in ?Earnings? and ?Costs?, subdivide them in several rows for your earnings (in the case you are working with multiple programs, reserve one row per program) and one row per each cost element identified in the steps 1-2.

Reserve a Row for a sum of all your cost elements (per period) and a corresponding row for the sum of all your earnings (per period). At the end, add one Row with the difference of your earnings minus your costs.

Now you are in the position to see period by period, what is the ?net result? of your business. You will see immediately if you are earning or losing money.

As already mentioned, it is absolutely normal that in your first months (or years?) you will have more costs then earnings. This is the case for every business. However you should be now in the position to ?predict? when your ?break-even? point will be reached (total earnings = total costs, per period). You may decide to invest more in marketing activities if they seem to be profitable, or save costs by reducing your recurring expenses.

6) Review your budget on a regular basis. The more data you have, the more accurate your budget will get. Calculate period by period your conversion rate and monitor the results of your marketing activities. Put the results back to your budget and create new Budget ?versions? for that purpose.

7) Now run your business! Your Budget is now a powerful instrument to give you a good financial basis if you are on track or not. Some people have the tendency to oversee spending and overestimate earnings. If you feed your budget with real data, it will give you an instant view of the results of your entrepreneurship! Most of the CEO´s of the world are doing exactly that. Of course financial aspects are important, but can not replace your Vision and Strategic thinking. But it can ?bring you back to the earth?, if your strategy and vision is too ambitious, but can not be financed.

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Jackson Bleu -
About the Author:

Jackson Bleu has been online since the 80′s and has several sites to assist the work from home crowd. He fully supports what works and fully testifies about what does not. Visit any time one of his sites at Seldom Rest Ebook Resell Rights

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Small Business Startup Ideas & Tips – Estimating Small Business Start-up Costs

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Home Page > Business > Small Business > Small Business Startup Ideas & Tips – Estimating Small Business Start-up Costs

Small Business Startup Ideas & Tips – Estimating Small Business Start-up Costs

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Small Business Startup Ideas & Tips – Estimating Small Business Start-up Costs

By: Joseph Anthony

About the Author

Joseph Anthony is the reader & writer of Microsoft Small Business Products.

(ArticlesBase SC #506266)

Article Source: http://www.articlesbase.com/ – Small Business Startup Ideas & Tips – Estimating Small Business Start-up Costs

Have a Solid Plan — Then Change It

Most business start-up stories say that you have to have a business plan. And you do. But that’s not the beginning and end of figuring out your start-up costs.

Jeff Shuman, who directs entrepreneurial studies at Bentley College, says, “The conventional wisdom is that an entrepreneur sees an opportunity, comes up with a business plan to capitalize on it, determines the capital that needs to be raised, raises the capital and then applies it to building the business described in the business plan.”

There’s one major problem with that model, says Shuman. It all hinges on getting the business right the first time, and that doesn’t often happen. “In reality, it’s likely that some of your initial assumptions are pretty good and others aren’t going to be worth the paper they’re written on,” he says.

Shuman and others say that figuring out your small business start-up costs means regularly reviewing your assumptions and changing your initial model. Writing a plan is good because it forces you to write down everything you are going to need to start your business.

But that initial plan is likely to change repeatedly as you learn new things and incorporate them into the plan.

Be Willing to Pull Back

It’s tempting to add up everything you need for the full-fledged business you imagine, and decide it’s what you need to start out.

But pulling back and looking for a smaller model can give you a way to get started while also saving money. Shuman uses the example of someone who calculates the total cost of starting a retail business in a local shopping centre.

“You could start that way and write a business plan based on that amount,” he says. “But maybe you’d be better off renting a stand and testing what the demand is for your products at that location.”

This consumer testing reduces your initial small & medium business start-up costs. The result is that the initial cycle of your business is dedicated not so much to generating profits as to generating information. “With this, you can fund your business on a cycle-by-cycle basis,” Shuman says. “When you go for the second cycle and for expanding your business, the numbers are now based not on focus groups or surveys but on real-world experience.”

Calculate Prices and Time Correctly

Calculating your initial cash flow is part of figuring out your start-up costs. It’s an area where businesses are sometimes less optimistic than they should be. “Small business owners may under-price their product or service, thinking they have to come in at the lowest price point to compete,” says Barbara Bird, who chairs the business management program at an American university. “They don’t necessarily need to do that.”

Correctly Estimate Your Start-up Time

Yes, when beginning a business, time can be money. Let’s say you’re going to have fixed costs such as a monthly lease. If you have to make improvements to a space before you can actually open for business, those fixed costs are going to be additional start-up costs until you can actually open for business. I’ve watched many entrepreneurs draw up a timeline for their ventures and get tripped up on the safety and inspection requirements imposed by local agencies.

For that reason, I think one of the first places a prospective new business owner should go is to the local government planning or license department. Construction permits and inspections can push a prospective opening date back by months. If you fail to take into account the cost of this time, you could be short of working capital right at the start. In order to help all small businesses Microsoft launched low cost Small Business Products.

Be Realistic About the Cost of Money

Many small business owners finance their ventures by running up big balances on their personal credit cards. Others tap the equity in their homes.

But self-financing isn’t a practical option for larger ventures. Tom Emerson, who directs the entrepreneurship centre at Carnegie Mellon University in Pittsburgh, says small business start-ups should figure in the cost of capital when determining initial expenses and cash flow. “The cost is usually based on what the interest would be, were that cash invested in something with similar risk on the market” Emerson says. “It’s usually a figure that is a few percentage points or more above the prime rate.”

Retrieved from “http://www.articlesbase.com/small-business-articles/small-business-startup-ideas-tips-estimating-small-business-startup-costs-506266.html”

(ArticlesBase SC #506266)

Joseph Anthony -
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Joseph Anthony is the reader & writer of Microsoft Small Business Products.

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