Business Strategy For Small Business

by Ed Yourdon

{image}

The Critical 5 Keys to Increase Small Business Sales

Free Online Articles Directory

Why Submit Articles?
Top Authors
Top Articles
FAQ
AB Answers

Publish Article

0 && $.browser.msie ) {
var ie_version = parseInt($.browser.version);
if(ie_version Hello Guest
Login

Login via

Register
Hello
My Home
Sign Out

Email

Password


Remember me?
Lost Password?

Home Page > Business > The Critical 5 Keys to Increase Small Business Sales

The Critical 5 Keys to Increase Small Business Sales

Edit Article |

Posted: Jul 17, 2008 |Comments: 0
| Views: 279
|

Share

]]>

Ask a question

Ask our experts your Business related questions here…200 Characters left

Related Questions

Where can I take a class tolearn about buying a business? A franchise or small business…so I don’t make any errors when investing my lifetime savings?
Which Online Project management Software is good for small business entrepreneurs?
How important is word of mouth to a small business?
Why is it difficult for small businesses to assess loans?

Syndicate this Article

Copy to clipboard

The Critical 5 Keys to Increase Small Business Sales

By: Paul Flood

About the Author

Ready to break the marketing shackles that are keeping you from success? Then contact Paul Flood at www.paulfoodmarketing.com and get ready for explosive growth in sales and profits.

(ArticlesBase SC #487344)

Article Source: http://www.articlesbase.com/ – The Critical 5 Keys to Increase Small Business Sales

To increase small business sales, you need to look at yourself first as a marketer. As a marketer, you insist on marketing that delivers results and a positive ROI. You need to first look at these five marketing strategies because they work, work well and work almost all of the time.

Which of the many small business marketing tools and tips do you use and where do you spend your money? The first thing to do is to put the wallet or checkbook back in the drawer and pick up a pen or open a blank document on your computer and name it “Hidden Marketing Asset Plan.You will create a strategy to build a marketing system that will create a dramatic increase in sales and profits – in less than one calendar quarter.

This is one of several articles that will cover several powerful marketing strategies used by successful businesses. Here, we give an overview of the top 7 – Plus 1 marketing strategies and will cover the remainder in a series of articles.

1. You MUST create a Unique Selling Proposition. It is the reason you are in business and gives your prospects and incredibly compelling reason to buy from you – NOW.” Without a USP, you are one of the many choices. With a USP, you are the only choice.

Would you hire me because I’m a marketing consultant or because I guarantee rapid increases in sales and profits in a matter of weeks? Do you use FedEx because they ship packages or because you know your package will arrive tomorrow?

2. Learn selling and the art of how to bundle products, cross-sell and up-sell. Almost anybody selling a product or a service can increase the average sale value by offering or suggesting additional products that complement what they are selling. When you offer the client an add-on product, you will get more sales.

Knowing the right words to make it desired by the prospect, who does not feel they are being sold, is part of the value of sales training. Which sentence would make you more inclined to order an appetizer with your dinner? “Would you like an appetizer?The chef has an unbelievable appetizer she created just for you. You are going to love it!” This is such a powerful and simple way to increase small business sales that you will find it as easy as breathing.

3. Create a database and capture client names, addresses, phone numbers, purchase history, preferences, birthdays, hobbies and other information. Just send card or note to thank customers for their business and prospects for thinking of buying. Include a coupon or an offer (with a deadline) for them to buy additional products or services. Use the information to invite them back to your business and develop a personal relationship with them. If you don’t do so, your competition will.

4. Establish Joint Ventures (JV’s) and Strategic Marketing Alliances (SMA’s). When you are considering buying a new product or service, you want to know you are making a good decision. So do the rest of us. JV’s and SVA’s leverage this emotional need by using the power of endorsements and recommendations. Identify non-competing businesses that have customers similar to yours. Approach and tell them you have a proven strategy to increase their sales. Say you want to endorse and recommend their products/services to your clients and have them do the same for you. It’s that simple! Some will and some won’t but when you find proactive partners with the right list, you will be shocked and amazed at how quickly you can grow.

5. Look at, and study the standard marketing and advertising the majority of companies in your industry are using. Know exactly how and what they are doing. Here’s the little known secret about using this information: Do something totally different! Why copy your competitors? You know you have a better product or service? Be outrageous, be different and get your prospect’s attention.

We all live somewhere that has the local business celebrity. You know, the person who acts outrageous or weird. They are weird and have a great USP that makes them a good choice for you to buy their product? Well… A lot of them are millionaires. They catch people’s attention!

PLUS 1 – Bonus strategy: Do at least one extra marketing activity EVERY day you are at work. Whether it is one more phone call, an extra fax, email, post card, birthday card or thank you card do that one thing. By the end of the year, it adds up to a couple hundred additional marketing activities. If only 10% succeed, the result is 20 more sales, prospects or clients. One-A-Day builds strong businesses, many ways!

Retrieved from “http://www.articlesbase.com/business-articles/the-critical-5-keys-to-increase-small-business-sales-487344.html”

(ArticlesBase SC #487344)

Paul Flood -
About the Author:

Ready to break the marketing shackles that are keeping you from success? Then contact Paul Flood at www.paulfoodmarketing.com and get ready for explosive growth in sales and profits.

]]>

Rate this Article

1
2
3
4
5

vote(s)
2 vote(s)

Feedback
RSS
Print
Email
Re-Publish

Source:  http://www.articlesbase.com/business-articles/the-critical-5-keys-to-increase-small-business-sales-487344.html

Article Tags:
increase small business sales, small business marketing tips, small business marketing tools, small business marketing

Related Videos

Related Articles

Latest Business Articles
More from Paul Flood

Small Business Stories – Vision to Venture

Microsoft Office Live Small Business presents Vision to Venture, featuring smart and simple strategies to make your business a success!

(04:33)

Small Business Stories – Stacey Pilcher

The right marketing can make all the difference. Stacey Pilcher’s business, Marketing with Imagination, helps businesses pinpoint the right marketing for success.
(06:56)

Small Business Stories – Michael Symon

Michael Symon, winner of the Food Network’s 2007 “The Next Iron Chef” competition, reveals his personal recipe for marketing in a small business. Symon is the owner of three restaurants, “Lola” and “Lolita” in Cleveland, and “Roast” in Detroit, Michigan. (27:39)

Small Business Solutions – Marketing with Webinars

Jaclyn Kostner, author or “Knights of the Tele-Round Table” and “Virtual Leadership,” shares advice how small businesses can use webinars to improve interaction with clients and increase their customer base.

(15:26)

3 People All Small Business Exporters Should Know

Going global is a great way to grow a small business.There are three people every small business owner considering exporting should know.
(04:59)

Marketing Tips to Keep the Cash Flowing in South Africa

Marketing tips are very important in order for you to gain success in your business here in South Africa. As we all know this place is growing and progressing fast which means the competition is now tougher than before. But with these powerful marketing tips I will share with you today, you will surely reach the top in no time at all!

By:
Renee Cruzl

Business>
Online Businessl
Sep 21, 2010

Most Amazing Marketing Tips for South African Marketers

Planning a small business here in South Africa could actually be a great idea especially if you know some marketing tips. Having the right kind of marketing tips on your side will certainly help you flourish on your small business here in South Africa. These could be your ultimate weapons against your competitors since there are now lots of businesses sprouting in every corner of South Africa today. Read this article and find out more about these amazing tips. Marketing tips ca…

By:
Ravenl
Marketingl
Oct 06, 2010

Super Affiliate Marketing Tips to Boost Your Affiliate Profits

Many people simply disregard these super affiliate marketing tips, but they have been proven very effective. They have also been proven to increase profits double, and triple-fold!

By:
Michael Leel

Internet>
Affiliate Programsl
Oct 29, 2008

Digital Marketing Tips for South African Small Business

Digital marketing is one of the most in demand methods around the net today that could help you make progress in your small business here in South Africa. There are different kinds of digital marketing tips around the net today. You can easily find some articles about digital marketing just about everywhere in the net.

By:
Renee Cruzl

Business>
Online Businessl
Sep 23, 2010

Social Marketing Tips to Help Expand Small Business in South Africa

Social marketing is actually one of the many net tools which you must apply in your small business in order for it to reach more customers and clients. Social marketing is one of the main keys for your business here in South Africa to reach its target numbers of customers and sales. If you are interested and you want this method to help you grow your small business here in South Africa then you’d better take these suggestions I will make.

By:
Renee Cruzl

Business>
Online Businessl
Sep 23, 2010

The Top Seven Proven Small Business Marketing Tips to Grow Your Small Business

Looking for a powerful small business marketing tip to grow your business? Learn the top seven tips and strategies that are as close to

By:
Paul Floodl
Businessl
May 21, 2008
lViews: 170

Marketing Tips the Secret Your Marketing Professional Won’t Tell You

The secret to increasing sales 15% – 150%, at 10% of the price of traditional advertising. LED Signs are like having a salesperson on the street, promoting your business 24 hours a day, 7 days a week, 365 days a year. Find out more!

By:
Kim Clarkl

Marketing>
Marketing Tipsl
Sep 10, 2008

Ebay Value Box And How To Use It

The latest innovations from eBay is a product page where prospects can immediately find great deals on products like MP3 players, IPods, GPS (Global positioning systems), DVD’s, HD DVD’s, Blu-ray DVDs.

By:
Jane M Dawsonl
Businessl
Nov 11, 2010

The Golden Rules of Business

All franchises & business opportunities can be analysed for both growth and profit potential using very simple rules. These rules apply whether you are starting a business on your own or considering buying a franchise opportunity.

By:
Jaden Santonl
Businessl
Nov 11, 2010

Benefits of auto blogging

Before we discuss the benefits of auto blogging, it may be worthwhile to understand what auto blogging means. Many understand it to be just auto churned content which is just a rehash of somebody else’s story; or blogs for the lazy and people without anything of their own to say. This may not necessarily be true.

By:
Jane M Dawsonl
Businessl
Nov 11, 2010

Four Tips on Making Quick Profits

Congratulations! You’ve just started a new business, you’ve signed on the dotted line, purchased your inventory or set up your website, opened your doors and now …. Yikes!! Depending on your new business start up costs, it could be quite a while before you see a profit. How do you get ‘into the black’

By:
Jenna Sawinl
Businessl
Nov 11, 2010

Tips on Retaining Your Clients

At the backbone of every successful business is the repeat customer. While it is great to get referrals, it is important to realize that a referral may result in an interested individual taking a look at a business or store, but by and large curiosity rarely translates into sales. On the other hand, a

By:
Jacob Saxburyl
Businessl
Nov 11, 2010

Time Management in Home Business

The success of any home based business is largely dependant on the time you have available to help it grow. Finding time to devote to your business can be challenging, especially if you have commitments to a job and family. In this article you will find tips to help you organise and make time for your home

By:
Joy Smitl
Businessl
Nov 11, 2010

Fashionistas Clothing of Elegance

What’s beauty without glamour? And what’s glamour without those voguish furs set for fashion a la Vanity Fair.

By:
Andrew Beenel
Businessl
Nov 11, 2010

Importance of Bathroom Remodeling in Pasadena

Bathroom remodeling in Pasadena is fast becoming in demand among homeowners.

By:
Andrew Beenel
Businessl
Nov 11, 2010

How To Get The Biggest And Best Diamond For Your Engagement Ring Investment

Far too many potential grooms waste a bundle of money or end up with inferior, dull or lifeless diamonds in the engagement rings they buy for their bride-to-be. Follow these simple tips to be sure you’re getting the most for your money.

By:
Paul Floodl
Home and Familyl
Feb 21, 2010

Buying A 3 Stone Engagement Ring For The Special Moment Is The Perfect Choice

Selecting a 3 stone engagement ring for the special woman in your life can be one of the biggest decisions you’ll ever make. We share some great tips and ideas for guiding you through this important decision.

By:
Paul Floodl
Home and Familyl
Feb 19, 2010

The Critical 5 Keys to Increase Small Business Sales

Learn the 5 key marketing strategies you can immediately implement for dramatic increases in sales and profits.

By:
Paul Floodl
Businessl
Jul 17, 2008
lViews: 279

Your Small Business Target Marketing Must be Built Around Your Unique Selling Proposition

Tens of thousands of businesses waste tens of thousands of dollars on brand or image advertising hoping to get clients. Follow the lead of Federal Express and Dominos Pizza and use your Unique Selling Proposition as the cornerstone of your marketing.

By:
Paul Floodl
Businessl
Jun 09, 2008

Include Joint Ventures in Your Small Business Target Marketing for Dramatic Profits

When you include joint venture and strategic alliances with your small business target marketing strategies, you are dramatically leveraging your marketing and have the serious potential to achieve dramatic increases in sales and profits.

By:
Paul Floodl
Businessl
May 29, 2008

Would You Use Meat Loaf in Your Targeted Small Business Marketing

Rock icon Meat Loaf is a star again, this time in a TV commercial. I watched the commercial several times and realized I didn’t know what product was being endorsed. This is a case study in deadly advertising mistakes your business must avoid when creating your advertising.

By:
Paul Floodl
Businessl
May 22, 2008

The Top Seven Proven Small Business Marketing Tips to Grow Your Small Business

Looking for a powerful small business marketing tip to grow your business? Learn the top seven tips and strategies that are as close to

By:
Paul Floodl
Businessl
May 21, 2008
lViews: 170

Add new Comment

Your Name: *

Your Email:

Comment Body: *

Verification code:*

* Required fields

Author Navigation

My Home
Publish Article
View/Edit Articles
View/Edit Q&A
Edit your Account
Manage Authors
Statistics Page
Personal RSS Builder

My Home
Edit your Account
Update Profile
View/Edit Q&A
Publish Article
Author Box

Paul Flood has 7 articles online

Contact Author

Subscribe to RSS

Print article

Send to friend

Re-Publish article

Articles Categories
All Categories

Advertising
Arts & Entertainment
Automotive
Beauty
Business
Careers
Computers
Education
Finance
Food and Beverage
Health
Hobbies
Home and Family
Home Improvement
Internet
Judaism
Law
Marketing
News and Society
Relationships
Self Improvement
Shopping
Spirituality
Sports and Fitness
Technology
Travel
Writing

Business

Agriculture
Ask an Expert
Business Ideas
Business Opportunities
Corporate
Customer Service
Entrepreneurship
Ethics
Franchise
Fundraising
Home Business
Human Resources
Industrial
International Business
Leadership
Management
Negotiation
Networking
Non Profit Organizations
Online Business
Organizational
Outsourcing
Presentation
Project Management
Public Company
Public Relations
Sales
Six Sigma
Small Business
Strategic Planning
Team Building
Training

]]>

Need Help?
Contact Us
FAQ
Submit Articles
Editorial Guidelines
Blog

Site Links
Recent Articles
Top Authors
Top Articles
Find Articles
Site Map

Webmasters
RSS Builder
RSS
Link to Us

Business Info
Advertising

Use of this web site constitutes acceptance of the Terms Of Use and Privacy Policy | User published content is licensed under a Creative Commons License.
Copyright © 2005-2010 Free Articles by ArticlesBase.com, All rights reserved.

{author}

Related Small Business Strategy Articles

by LunaWeb

{image}

Entrepreneurship and Your Home Business

Free Online Articles Directory

Why Submit Articles?
Top Authors
Top Articles
FAQ
AB Answers

Publish Article

0 && $.browser.msie ) {
var ie_version = parseInt($.browser.version);
if(ie_version Hello Guest
Login

Login via

Register
Hello
My Home
Sign Out

Email

Password


Remember me?
Lost Password?

Home Page > Business > Entrepreneurship and Your Home Business

Entrepreneurship and Your Home Business

Edit Article |

Posted: Aug 18, 2009
|

Share

]]>

Ask a question

Ask our experts your Business related questions here…200 Characters left

Related Questions

Do you know of a place to buy autralian home business leads?
I have system with net connected. I feel to earn without any investment. I am ready to work hard. I am well in English also. Can you guide me. But I should be paid immediately for work finished
Why am I showing over 3000 views for my articles but less than 50 visits?
Data entry home based business in chennai

Syndicate this Article

Copy to clipboard

Entrepreneurship and Your Home Business

By: Johnathan Orr

About the Author

Want to find out about sourwood tree, begonia bonfire and other information? Get tips from the Gardening Central website.

(ArticlesBase SC #1135256)

Article Source: http://www.articlesbase.com/ – Entrepreneurship and Your Home Business

Home-based works are becoming more and more popular these days. Moms who want to spend more time attending their children and taking care of the house enter this type of business. Dads who can give up the time they spend at the office are starting to convert their home as workplace. And of course, many companies are starting to welcome out-based employees on their payroll. But then you ask: How do you start a home-based business on your own?

This article aims to answer this single and most important question.

When starting something, you should know what is that something your should start. In the case of home-based business, you should start with identifying what type of business that fits you.

In doing this, you need to know your interest. Since you will be spending most of your time at home, your lifestyle would change with a great tendency that you will live in monotony. And this is the dangerous part of home-based business. What you should do is to know what are the things you are good at and what are the things you would love to do over and over again. This will lay the ground on deciding what type of home-based business is right for you.

Weigh on your interest, skill, and talent. Obviously these are 3 different things. Talents are inert while skill is something you know how to do. Interest on the other hand is that thing you want to do. To put it on other terms, talent is passive, skill is active, and interest is both active and passive. If you work out that these 3 will compensate one another, then you are one step ahead in realizing your home-based business.

How to put all these 3 together is completely up to you. As a tip, you can create a short list of the things you love to do. Make sure you make plenty of them so that you can arrive at something you really want. Same thing goes with you talents and your skills. If you have a particular business in mind, you can still make lists of your interests, skills, and talents. This will give you better chances of arriving a he best type of home-based business for you and not on the thing that first popped-out of your mind.

Putting them together is like this: You have a great interest in reading while you have the talent in writing and your skill is putting ideas on paper. All these would become one if you decide to become a writer or translator. This will also apply on other home-based jobs such as catering services, home renovation services, cleaning services, consultancy and more.

Be reminded that coming up with a particular type of business does not mean you have already created one. You should still have to evaluate further if you are up to the nature of the business. In other words: put your idea to the test.

For example, if the type of business involves staying in front of the computer for more than 8 hours a day or speaking to a lot of people everyday, then you have to determine if you can carry the task.

Study the profitability of the business you are venturing in. Draw up a business plan to determine this. Assess the outcome of the plan and make sure you redraw another one if you find things you need to change.

Make sure that you run smoothly on the early stage of your business. Committing mistakes would cost you too much both on time and money invested. If all the day’s work will prove nothing, then you might have to change not the business, but the plan.

If you happen to fail on your initial try, never think of starting all over again. This is the worst mistake an entrepreneur would commit. Sadly, this is the most common thing that would happen in case the business fails. Just learn to move on and start where you have left off. Experience is the best teacher right? So all you have to do is to make sure that you will never have to repeat the same mistake you have committed.

Retrieved from “http://www.articlesbase.com/business-articles/entrepreneurship-and-your-home-business-1135256.html”

(ArticlesBase SC #1135256)

Johnathan Orr -
About the Author:

Want to find out about sourwood tree, begonia bonfire and other information? Get tips from the Gardening Central website.

]]>

Rate this Article

1
2
3
4
5

vote(s)
0 vote(s)

Feedback
RSS
Print
Email
Re-Publish

Source:  http://www.articlesbase.com/business-articles/entrepreneurship-and-your-home-business-1135256.html

Article Tags:
business, entrepreneur, working, jobs, finance, money, home business

Related Videos

Related Articles

Latest Business Articles
More from Johnathan Orr

First Time Home Buyer Programs

Jeff Thomas, mortgage advisor, explains the steps you have to go through when buying a house, like are there first time home buyer programs (00:53)

Invest Money Stocks | Time Management for …

http://www.invest-money-stocks.com
Learning how to use your time effectively is necessary when you run your own business. Get some time management tips in this free video from Invest Money Stocks. (02:17)

How to Plant Fall Shrubs on Time

We all know how busy spring can be in the garden. If you want to get a jump on some of your planting this fall, gardener Allen Smith recommends that now is the time to put shrubs in the ground. (01:34)

How to Make Your Crafts Sell Consistently

Learn how to make crafts that sell consistently over time. Make and sell crafts with free video series about starting a craft business. (01:35)

How to Apply Feng Shui to a Hair Salon

Do you ever feel like there’s never enough time, money, or energy? Watch as host Leigh Kubin helps a hair salon activate their Wealth Area in order to generate more income, more customers, and accommodate new employees and changes in the business. (07:54)

Creating A Profitable Home Business

Without getting into the specifics of what you can do to build a home business from scratch, in this article we will focus more on whether or not you have the inherent traits and personality to make a success out of your home business. If you can come up with a good idea and have a “hook”, or a way to market

By:
Jed Segall
Businessl
Aug 10, 2010

Is our Countries Recession Draining Your Finances? the Solution Could be a Home Business

If our current countries recession is hurting you financially then you may consider a home business as a solution. This may not be for everyone since it takes a certain type of mindset to be a successful entrepreneur, read this article to see if you should consider a home business as being the right option for you.

By:
bryan greavesl

Business>
Home Businessl
Jun 17, 2008
lViews: 115

Is A Home Business The Easiest Way To Start A Business?

Imagine having your own business. You have become a self made man or woman. For many this is a distant dream. Is there hope in small business, and even in a home business? So many people forget the benefits of owning their own home business, and how easy it can be to start. Join me, as we take a look at home business.

By:
Koz Huseyinl

Business>
Home Businessl
Jun 28, 2008

Creating Wealth Online With A Home Business

What is the best way to build wealth? A person with a job and the right financial strategy can enjoy a wealthy life. So can someone in a home business. The difference however, is that whereas the job only can provide a limited amount of income, a home business offers you the potential to get real wealthy.

By:
Koz Huseyinl

Business>
Home Businessl
Jul 08, 2008

Home Business Startup – Five Things To Conscider When Starting a Home Business

A lot of people jump into the home business industry and try to startup their business without a game plan in place. This is why there is such a low success rate in the home business industry. Here are 5 things to consider when starting a home business.

By:
Josh Boxerl

Business>
Home Businessl
Apr 21, 2010

Financial Considerations Home Business Owners Must Face

There is so much more to starting and running a home based business than simply throwing open your doors to a hopefully adoring public who will be clamoring to purchase whatever good or service you are offering. As a matter of fact, in addition to the obvious personality considerations you…

By:
Jim Sperlichl

Business>
Managementl
Jan 15, 2008

Tips On Starting Your Home Business

There are many ways by which entrepreneurs get on the road to success. Some entrepreneurs choose to take advantage of franchise opportunities and from there, move on to greater glory.

By:
Johnathan Orrl
Businessl
Feb 25, 2010

Networking and your Home Business

Everyday you can read articles about how people network and find another job. You can find countless numbers of books and articles on how to create relationships to find jobs that might not otherwise be known. But what about people who don’t want to work?

By:
Reggie Mcleodl
Businessl
Jun 08, 2010

Office Furniture Over The Years – A Change For The Better

A small history of office furniture and how it has evolved over time for the benefit of all

By:
Andrew Spencerl
Businessl
Nov 10, 2010

My Full Pool Story

When I was a kid, I loved the idea of having a 10-meter high and 100-meter long pool. When I finally afforded to build one, I was so excited to build one.

By:
Andrew Beenel
Businessl
Nov 10, 2010

Request on foreclosure probe thwarted after three years

As foreclosures started to increase in numbers three years ago, a certain group of bank regulators perceived that several loan holders may lose their homes unnecessarily. As a solution, these banks asked for the larger national banks to provide them details about their foreclosure operations.

By:
rudsontrenl
Businessl
Nov 10, 2010

There are Ways for a Business in Difficulty to Terminate Property Leases and be Fair to Landlords

When a business is in difficulty, particularly in the retail sector, it looks to reduce overheads, among them leases. A successful proposal for a CVA proposed by the retailer JJB in 2009 has become a model for subsequent CVAs among retailers.

By:
Alison Withersl
Businessl
Nov 10, 2010

Operating your own restaurant and bar

Are you skilled at running your own restaurant and bar business? Do you have what it take to become the leader of your own restaurant and bar business?

By:
Paul Stantonl
Businessl
Nov 10, 2010

Operating your own law firm

Are you skilled at running your own law firm business? Do you have what it take to become the leader of your own law firm business?

By:
Paul Stantonl
Businessl
Nov 10, 2010

Start-up your own painter and decorator business

Are you skilled at operating your own painter and decorator business? Have you got what it takes to become the boss of your own painter and decorator business?

By:
Paul Stantonl
Businessl
Nov 10, 2010

Start-up your own nursing agency

Are you skilled at running your own nursing agency business? Have you got what it takes to become the boss of your own nursing agency business?

By:
Paul Stantonl
Businessl
Nov 10, 2010

The Young Entrepreneur

Being a young entrepreneur, your small business is only as good for all those people who know about it. And for those who don’t know, well they simply don’t care.

By:
Johnathan Orrl
Businessl
Feb 25, 2010

Ideas For The Entrepreneurial Woman

Are you one of the women who happened to be yourself, a mom, a wife and a businesswoman altogether? Well, American women seem to have morphed into super ladies who can do any works demanded from them. From house cleaning to child rearing and into developing their own businesses.

By:
Johnathan Orrl
Businessl
Feb 25, 2010

Women’s Contribution To Business

Alright, let us examine the world of business. Before, business was dominated by men. Change, as it always is, was inevitable. Daring to oppose the male dominated world of business, women entrepreneurs stepped forward and offered some serious competition. Effectively cornering markets that men did not focus

By:
Johnathan Orrl
Businessl
Feb 25, 2010

Online Business Bookkeeping: Should You Outsource?

As a business owner or as an entrepreneur, you will need to document all your income and expenses for tax purposes. Also, it will serve as a good way to track your finances and make sure that you are not losing money. If you are business owner, you may want to outsource book keeping for your online business.

By:
Johnathan Orrl
Businessl
Feb 25, 2010

Why You Should Use Ups Air Freight

UPS air freight is one of the leading names in world-class delivery services today. This is because UPS air freight has continually shown that they can exceed the standards set by other shipping industries. It is because of UPS air freight that many people today are able to meet their freight deadlines.

By:
Johnathan Orrl
Businessl
Feb 25, 2010

Ideas For The Entrepreneurial Teenager

Do you want to earn your own money but you are too young to qualify for a part time job? Do you have the drive to earn money through hard work and perseverance? Would you rather prefer to be your own boss and earn your own money? Then you surely have the raw ingredients to become a successful

By:
Johnathan Orrl
Businessl
Feb 25, 2010

Finding The Right Shipment Company

Air freight and cargo have been important in the industry. They play a crucial role in providing business solutions and supporting the global chain. There are lots of air shipping companies that provide better services. But only a few of them can give you kind of service you want at a competitive shipping

By:
Johnathan Orrl
Businessl
Feb 25, 2010

Filipino Success Stories

Reading the life stories of successful entrepreneurs anywhere in the globe will almost always have that charming element. Building something out of obscurity, the initial success, problems encountered and the person sticking to it trying to overcome the hurdles, (sometimes at the point of giving up),

By:
Johnathan Orrl
Businessl
Feb 25, 2010
lViews: 282

Author Navigation

My Home
Publish Article
View/Edit Articles
View/Edit Q&A
Edit your Account
Manage Authors
Statistics Page
Personal RSS Builder

My Home
Edit your Account
Update Profile
View/Edit Q&A
Publish Article
Author Box

Johnathan Orr has 88 articles online

Contact Author

Subscribe to RSS

Print article

Send to friend

Re-Publish article

Articles Categories
All Categories

Advertising
Arts & Entertainment
Automotive
Beauty
Business
Careers
Computers
Education
Finance
Food and Beverage
Health
Hobbies
Home and Family
Home Improvement
Internet
Judaism
Law
Marketing
News and Society
Relationships
Self Improvement
Shopping
Spirituality
Sports and Fitness
Technology
Travel
Writing

Business

Agriculture
Ask an Expert
Business Ideas
Business Opportunities
Corporate
Customer Service
Entrepreneurship
Ethics
Franchise
Fundraising
Home Business
Human Resources
Industrial
International Business
Leadership
Management
Negotiation
Networking
Non Profit Organizations
Online Business
Organizational
Outsourcing
Presentation
Project Management
Public Company
Public Relations
Sales
Six Sigma
Small Business
Strategic Planning
Team Building
Training

]]>

Need Help?
Contact Us
FAQ
Submit Articles
Editorial Guidelines
Blog

Site Links
Recent Articles
Top Authors
Top Articles
Find Articles
Site Map

Webmasters
RSS Builder
RSS
Link to Us

Business Info
Advertising

Use of this web site constitutes acceptance of the Terms Of Use and Privacy Policy | User published content is licensed under a Creative Commons License.
Copyright © 2005-2010 Free Articles by ArticlesBase.com, All rights reserved.

{author}

More Entrepreneurship Tips Articles

by LunaWeb

{image}

3 Quick Tips to Ensure That You Achieve Your Goals in 2010

Free Online Articles Directory

Why Submit Articles?
Top Authors
Top Articles
FAQ
AB Answers

Publish Article

0 && $.browser.msie ) {
var ie_version = parseInt($.browser.version);
if(ie_version Hello Guest
Login

Login via

Register
Hello
My Home
Sign Out

Email

Password


Remember me?
Lost Password?

Home Page > Self Improvement > 3 Quick Tips to Ensure That You Achieve Your Goals in 2010

3 Quick Tips to Ensure That You Achieve Your Goals in 2010

Edit Article |

Posted: Jan 09, 2010 |Comments: 0

|

Share

]]>

Syndicate this Article

Copy to clipboard

3 Quick Tips to Ensure That You Achieve Your Goals in 2010

By: Christopher L King

About the Author

Christopher L. King is an inspirational speaker, author, Certified Life Coach, and internet radio personality. He has dedicated his life to helping others take their lives to their greatest levels yet. Are you looking to take your life to the next level? Get your FREE excerpt of “The 3 V’s to Success,” and a FREE 30-minute personal coaching session at http://www.christopherLking.com

(ArticlesBase SC #1692787)

Article Source: http://www.articlesbase.com/ – 3 Quick Tips to Ensure That You Achieve Your Goals in 2010

Although statistics may suggest that fewer people are creating goals for the new year, I would still like to believe that there is a large number of us that believe that there is some benefit to establishing personal targets for our lives. Besides, if we don’t set goals, how do we measure our progress? Unfortunately—as some of our non-goal-setting friends have already discovered—even though we may set goals for the new year, it is still not guaranteed that we will have any form of success. As a matter of fact, out of all of the individuals that set new year’s resolutions for 2010, only 20 percent of them will actually succeed in achieving what they had set out to do. This means that unless you are intentional about succeeding in achieving your goals, odds are that your 2010 goals will soon assume the same fate that they did in 2009 and the previous years. Whether your goal is to lose thirty-five pounds, write your first book, or to start that business that you’ve always wanted, the following strategies are three quick ways to ensure that you achieve your new year’s resolutions:

1. Don’t think about the process.
Thirty-five pounds lighter, your words in print, and you succeeding in the world of entrepreneurship all seem extremely exciting. The end result is always very appealing. However, reality reminds us that the end result requires a sometimes long, arduous, painful, and maybe a boring process. It’s our negative feelings of this process that often restrict us from achieving our many goals. As humans, it is our nature to be attracted to those things that bring us pleasure and to avoid those things that we associate with pain or discomfort. Therefore, as we think about the process that we must go through to arrive at our desired end result, we quickly make the decision to not engage. When focusing on the process, you begin to ask yourself, “Do I feel like going to the gym to workout?” As you may guess, the answer is almost always, “No.” Therefore, don’t think about the process.

2. Think about a specific time in which you are happy that you accomplished your goal.
To encourage you not to think about your goal would be foolish. However, when you do think about the goal, you should think about a specific time in which it provides you with positive feelings. Remember the rule of humans that was mentioned earlier: Humans gravitate to what’s pleasurable and flee from those things that are painful. Therefore, you must think of your goal in a framework that makes you feel good. For example, thinking of how energetic and good you may feel after returning from the gym or, the joy that you experience after you’ve completed a chapter of your first book. Also, it is more helpful if this time period is not in the distant future, such as when you have achieved the final goal. Rather, it should be a period in which you feel good after you have made a smaller step of progress toward the final result.

3. Just start!
Another interesting fact that I have noticed about people is that we often have difficulty changing. This means that once we start something, we often become comfortable in continuing with that particular action. For example, if you are currently sitting comfortably on the sofa at the time that you have scheduled to begin your workout, it is very difficult to change that behavior. While this works with negative and destructive behaviors, it also can prove to be effective when engaging in healthier activities. Therefore, when the time comes to engage in an activity that will push you closer to achieving your goal, just get up and start! I have found that once I begin working out, writing that next chapter, or even handling administrative tasks for my business, it is often difficult to stop. At the least, I will begin with the mental commitment of performing the task for only a short period of time—perhaps, for only ten minutes. But when that ten minute period is finished, I still find it difficult to stop my current activity. So, the next time that you are struggling to perform that task that will move you closer to your goal, I encourage you to simply start.

As you verbally and mentally commit to achieving your goals for the new year, I encourage you to not think about the negative feelings that you have about the process, but about how great it feels to experience progress. And if you simply start, you are sure to experience the success that you are looking for and you will then be a part of that elite group of 20 percenters that actually achieve their goals.

Retrieved from “http://www.articlesbase.com/self-improvement-articles/3-quick-tips-to-ensure-that-you-achieve-your-goals-in-2010-1692787.html”

(ArticlesBase SC #1692787)

Christopher L King -
About the Author:

Christopher L. King is an inspirational speaker, author, Certified Life Coach, and internet radio personality. He has dedicated his life to helping others take their lives to their greatest levels yet. Are you looking to take your life to the next level? Get your FREE excerpt of “The 3 V’s to Success,” and a FREE 30-minute personal coaching session at http://www.christopherLking.com

]]>

Rate this Article

1
2
3
4
5

vote(s)
0 vote(s)

Feedback
RSS
Print
Email
Re-Publish

Source:  http://www.articlesbase.com/self-improvement-articles/3-quick-tips-to-ensure-that-you-achieve-your-goals-in-2010-1692787.html

Article Tags:
goals, inspiration, success, motivation, new year, coaching

Related Videos

Related Articles

Latest Self Improvement Articles
More from Christopher L King

How to Achieve Weight Loss Goals

Janice shares what tips she can offer women on how to be assertive rather than aggressive when achieving weight loss goals. (01:34)

What Motivates You to Achieve Fitness Goals

Annie shares what motivates her to achieve her weight loss and fitness goals. (01:23)

Setting And Achieving Important Goals

In this video Gary Ryan Blair discusses how to set and achieve important goals. (02:20)

How it Feels to Help Women Achieve Their Weight Loss Goals

Maria shares how it feels to help women achieve their weight loss goals. (01:00)

Unconventional Methods To Achieve Your Resolutions

Gary Ryan Blair discusses New Year’s resolutions and if there are unconventional methods to achieve your goal (04:17)

Set Yourself Up For Success This New Year

It’s 2008 and just as you did last year, and the year before that, you’ve probably set some New Year’s resolutions. By the time you get to February, these will be long forgotten as you get caught up with the daily grind of life. Why not make a fresh start this…

By:
Gabriella Goddard, Success Coachl

Self Improvement>
Self Helpl
Dec 18, 2007

Beat Procrastination This New Year

It’s a New Year with probably yet another long list of resolutions. But will you actually do them? Or are you the type of person that has the best of intentions and sets goals but can never seem to get started on them, or you half-start them and never find…

By:
Gabriella Goddard, Success Coachl

Self Improvement>
Self Helpl
Dec 22, 2007

10 Ways To Say No To Fear This New Year

It’s a New Year and a new set of resolutions. But how many will you actually see through to the end? And how many will fall by the wayside because of one simple four lettered word . . . FEAR. Fear gets to the best of us, whether it is fear…

By:
Gabriella Goddard, Success Coachl

Self Improvement>
Self Helpl
Dec 18, 2007

Why You Won’t Achieve Your New Year’s Resolutions

As we embark upon a new year, many people will set new year’s goals and resolutions. However, statistics state a near 75% failure rate in the achievement of these goals. This article discusses the primary reason why people fail at achieving their goals.

By:
Christopher L Kingl
Self Improvementl
Jan 06, 2010

New Year: A Brand New Beginning!

Welcome to 2010! I feel so excited about this year because there is so much ahead of us to accomplish, and I’m looking forward to achieving them. You see, one thing is to set a goal to achieve and another thing is to set strategies to achieve them. Personally, I’ve a lot to achieve this year but it will only be a day dream if I do not set some strategic targets or tasks on how to achieve them. A lot of times we set New Year resolutions that are not resolute.

By:
Elvis Ukpakal

Self Improvement>
Goal Settingl
Jan 27, 2010

My Bosses’ Top 12 To-Dos for the New Year

Focus on just one a month and you’ll be much closer to perfect this time next year.

By:
Dave Neall

Business>
Leadershipl
Jan 20, 2010

Inspire And Motivate Yourself With Personal Goals

Are you feeling motivated to set some strong goals for this year? Write down those New Year’s resolutions and get going, right? Most people write down lofty resolutions that they think they should want and rarely stick to them, losing motivation and focus within three weeks of their “good intentions.”

By:
John Singlesonl
Self Improvementl
Jul 25, 2010

Education for Success: Finding New Paths to Personal Development

To be successful, you need to follow those who already are. But just how easy is this? The internet age may provide the answer.

By:
Rosamunde Bottl

Self Improvement>
Advicel
Jun 08, 2008

What’s the Disparity Among Covert Hypnotherapy and Normal Hypnosis?

With overt hypnosis, a hypnotist has the topic in the hypnotherapy sit comfortably or lie down in a quiet room, to ensure that she or he could be entirely relaxed. The hypnotist skilfully puts the hypnotism subject matter in a light, trance-like state, whereby she or he can access the subconscious mind a lot more quickly, and implant suggestions to assist modify the undesirable habit or behaviour into anything extra desirable.

By:
CharlesDavisl
Self Improvementl
Nov 09, 2010

What is actually the Distinction Amongst Hidden Hypnosis and Normal Hypnosis?

With overt hypnotherapy, a hypnotist has the subject of the hypnosis sit comfortably or lie down in a quiet room, in order that he or she is usually completely relaxed. The hypnotist skilfully puts the hypnotism subject matter in a light, trance-like state, whereby he or she can access the subconscious mind much more effortlessly, and implant strategies to assist modify the negative habit or behaviour into some thing more desirable.

By:
CharlesDavisl
Self Improvementl
Nov 09, 2010

How to Improve Memory and Unlock Your ‘Natural Photographic Memory’!

How to Improve Memory and Unlock Your ‘Natural Photographic Memory’!

By:
Josih Nathal
Self Improvementl
Nov 09, 2010

Memory Improvement Techniques That Naturally Provide Excellent Results!

Memory Improvement Techniques That Naturally Provide Excellent Results!

By:
Billu Hawmerl
Self Improvementl
Nov 09, 2010

Self Awareness 88 It’s Right Here

Steven S. Sadleir, self awareness institute, kundalini master, best-selling author, for self awareness, shaktipat meditation for spiritual enlightenment. See YouTube, iTunes, enlightenment radio

By:
kmarble66l
Self Improvementl
Nov 09, 2010

What is Neuro Feedback?

This article looks at what neuro feedback is, how it came about and how it has developed over the last 40 years. We look at how, using neuro feedback techniques, we can re-balance our brain waves and resolve traumatic issues without having to relive the past. We look at how these techniques can help us advance spiritually and take a brief look at how the Dalai Lama and the Buddhist monks have helped to advance neuro feedback.

By:
Anadi Taylorl
Self Improvementl
Nov 09, 2010

5 Key Things to Confirm Before Tying the Knot

Being honest with one another, maintaining open communication with each other, sharing common thoughts, values and all-around approaches to life, sex and intimacy and knowing that your potential spouse will be there to support you in most anything you do are some of the ways that you’ll be able to tell if you’re marrying the right person or not.

By:
meliza mateol
Self Improvementl
Nov 09, 2010

How To Achieve Personal Success – Follow These Rules

Discover the top 5 secrets to achiving personal success in life.

By:
FerragusLapointel
Self Improvementl
Nov 09, 2010

3 Quick Tips to Ensure That You Achieve Your Goals in 2010

Ensure that you achieve your goals for 2010 with these 3 quick strategies.

By:
Christopher L Kingl
Self Improvementl
Jan 09, 2010

Why You Won’t Achieve Your New Year’s Resolutions

As we embark upon a new year, many people will set new year’s goals and resolutions. However, statistics state a near 75% failure rate in the achievement of these goals. This article discusses the primary reason why people fail at achieving their goals.

By:
Christopher L Kingl
Self Improvementl
Jan 06, 2010

Add new Comment

Your Name: *

Your Email:

Comment Body: *

Verification code:*

* Required fields

Author Navigation

My Home
Publish Article
View/Edit Articles
View/Edit Q&A
Edit your Account
Manage Authors
Statistics Page
Personal RSS Builder

My Home
Edit your Account
Update Profile
View/Edit Q&A
Publish Article
Author Box

Christopher L King has 2 articles online

Contact Author

Subscribe to RSS

Print article

Send to friend

Re-Publish article

Articles Categories
All Categories

Advertising
Arts & Entertainment
Automotive
Beauty
Business
Careers
Computers
Education
Finance
Food and Beverage
Health
Hobbies
Home and Family
Home Improvement
Internet
Judaism
Law
Marketing
News and Society
Relationships
Self Improvement
Shopping
Spirituality
Sports and Fitness
Technology
Travel
Writing

Self Improvement

Addictions
Advice
Coaching
Goal Setting
Law of Attraction
Motivational
NLP Hypnosis
Psychology
Public Speaking
Self Help
Stress Management
Time Management

]]>

Need Help?
Contact Us
FAQ
Submit Articles
Editorial Guidelines
Blog

Site Links
Recent Articles
Top Authors
Top Articles
Find Articles
Site Map

Webmasters
RSS Builder
RSS
Link to Us

Business Info
Advertising

Use of this web site constitutes acceptance of the Terms Of Use and Privacy Policy | User published content is licensed under a Creative Commons License.
Copyright © 2005-2010 Free Articles by ArticlesBase.com, All rights reserved.

{author}

Find More Entrepreneurship Tips Articles

{image}

Financing a Start-Up or Growing Small Business

Free Online Articles Directory

Why Submit Articles?
Top Authors
Top Articles
FAQ
AB Answers

Publish Article

0 && $.browser.msie ) {
var ie_version = parseInt($.browser.version);
if(ie_version Hello Guest
Login

Login via

Register
Hello
My Home
Sign Out

Email

Password


Remember me?
Lost Password?

Home Page > Business > Fundraising > Financing a Start-Up or Growing Small Business

Financing a Start-Up or Growing Small Business

Edit Article |

Posted: Oct 26, 2009 | Views: 116
|

Share

]]>

Syndicate this Article

Copy to clipboard

Financing a Start-Up or Growing Small Business

By: David Shelton

About the Author

David Shelton is a Director of Transition Capital – a boutique management consultancy and corporate advisor specialising in helping high growth and emerging businesses to achieve their potential and realise their goals.

He can be contacted at davids@transitioncapital.com.au. For companies seeking funding support, go to www.transitioncapital.com.au for more information about how the company helps grwing enterprises.

(ArticlesBase SC #1381060)

Article Source: http://www.articlesbase.com/ – Financing a Start-Up or Growing Small Business

Financing Strategies

There are several alternative strategies used by business owners (often more than one is used).  The attraction and viability of different methods will depend on the individual circumstances, such as the type of business, the owner’s history and financial standing, the business vision and expectations among them.

Bootstrapping & Personal finance or lower level debt
Operational funding and debt (usually shorter term in nature)
Longer term debt (usually used for acquisition of larger assets)
External equity

Bootstrapping & Personal Finance

This is a way to finance the business without substantial borrowings or external equity.  As such it also incorporates a substantial proportion of personal finance and lower level debt.  Many successful companies including Dell Computers were started this way.

The most common form of bootstrapping is owner financing – the use of personal savings and credit cards as well as re-investing any profits back into the company. Family loans are also common to help get the business started.

Cash flow management by delayed payments of accounts payable while collecting from customers as quickly as possible is also a commonly used strategy.  Some tactics include discounts for cash payments and use of debt collection agencies.

Overhead and expense minimization is also important. The first part of this is having a miserly approach to expenses. Sharing office production or storage space, supplies and equipment with others is a common start-up method of keeping overheads down. The same principle applies to using part-time employees and commission sales people, keeping inventory levels to a minimum.

Accessing government grants and subsidies can also be useful.

Operational Funding & Debt

Shorter term funding is commonly called working capital. The distinction I make here is that these strategies involve formally negotiated contracts rather than the looser, more ad hoc arrangements typical in bootstrapping or personal finance arrangements.

These include:

Bank overdraft as a floating safety net. Whilst this is flexible and convenient, you should not use this for longer term financing as the interest rates will typically be a bit higher, and it is generally repayable on demand;
Commercial bill – to cover seasonal fluctuations or for specific one-off needs, usually for a term of between 30 to 180 days. Interest is often payable in advance;
Debtor finance such as factoring. Availability may be an issue as usually only offered to businesses with proven sales history over a certain limit; and
Trade credit – either standard terms such as 30 days or individually negotiated terms.

Sources of such funding includes banks, building societies or credit unions, finance companies and brokers. The same sources apply to longer term debt instruments.  It always pays to shop around as the competitiveness of varying instruments and credit providers can change daily.

Longer Term Debt

These forms of borrowing arrangements are usually put in place for financing the purchase of equipmet or other assets, business expansion or the development of new products.  It includes:

Term loans – usually used for acquisition of productive assets such as land & buildings, plant & equipment or business acquisition.  Many business owners will extend their home mortgage as a funding strategy as this usually carries lower interest and bank fees than commercial loans (between 1% and 2% interest differential is common).  The funds are then “lent” by the owner to the business;
Personal loans or hire purchase – generally used for purchase of motor vehicles and other equipment;
Leasing finance – also used for plant, equipment and motor vehicles, with the advantage that no deposit is required as the equipment being financed becomes the security in most cases. Leasing is generally more expensive than term loans, but is the most readily available form of small business finance.

External Equity

In the same way that a publicly listed company can raise additional capital by issuing shares, so can a small enterprise.  The Corporations Act places many restrictions as to how the business can go about this, and this is beyond the scope of this article.

Many business owners are protective of their ownership, thinking that they somehow lose if they include others in the business. This is a limiting mind-set, as it is better to have share of something larger than 100% of soemthing small. Bill gates owns less than 8% of Microsoft, yet is one of the richest men in the world!

There are three types of investors who might contribute capital to a growing enterprise:

Venture capital and/or private equity funds – these generally invest later in the business development stage as they look for returns from commercialisation of the business;
Angel investors – so called because they nurture their investment and the company by an active participation (typically through management guidance and assistance); and
Individual investors – the Corporations Act imposes several restrictions on how these investors can be found and how they may invest in a business. It is advisable to use the services of a professional investment matching service such as Transition Capital – www.trtansitioncapital.com.au or the Australian Small Scale Offerings Board (ASSOB)  - www.assob.com.au in pursuiing this strategy.

Retrieved from “http://www.articlesbase.com/fundraising-articles/financing-a-start-up-or-growing-small-business-1381060.html”

(ArticlesBase SC #1381060)

David Shelton -
About the Author:

David Shelton is a Director of Transition Capital – a boutique management consultancy and corporate advisor specialising in helping high growth and emerging businesses to achieve their potential and realise their goals.

He can be contacted at davids@transitioncapital.com.au. For companies seeking funding support, go to www.transitioncapital.com.au for more information about how the company helps grwing enterprises.

]]>

Rate this Article

1
2
3
4
5

vote(s)
0 vote(s)

Feedback
RSS
Print
Email
Re-Publish

Source:  http://www.articlesbase.com/fundraising-articles/financing-a-start-up-or-growing-small-business-1381060.html

Article Tags:
business finance, business funding, fiancial capital, business financing, finance for business, small business finance, small business capital, business funds, capital funding, small business funding, start up capital

Related Videos

Latest Fundraising Articles
More from David Shelton

Innovation in Small Business Financing

Zorianna Kit talks to Amir Kassar of Advanta about innovation in small business finance. (06:06)

How to Obtain a SBA Loan

http://www.frugalbrothers.com

I have received many requests to talk about getting the funds to start or expand a small business. Here is some info on how the SBA works. Distributed by Tubemogul. (08:47)

How to Own Finance Commercial Real Estate

All healthy small and mid-sized businesses should eventually own their own real estate.It doesn’t take 20% down and large monthly payments to own commerical property in small business.
(06:56)

How Credit Card Cutbacks Affect Small Firms

David Muhlbaum explains how credit card cut backs will affect small businesses. (01:15)

Small Claims Defense

If they go ahead and sue, there are things you need to do — even if the claims against you are true! (02:03)

Investment Ideas for Small Businesses – Get Investors Now!

If you’re looking for investment ideas for small businesses then this is post for you. I want to tell you about a secret world of angel investors just waiting for that perfect opportunity to put their money into in exchange for a percentage of the capital.

By:
Chris Marsdenl

Business>
Fundraisingl
Nov 06, 2010

Get aggressive with your credit card balances

Are you feeling good because you’ve refinanced your mortgage down to an unbelievably low rate? Well, perhaps it’s now time to turn your attention to your credit cards. One of your smartest financial moves could be to pay down some of that debt. You’ll cut your monthly intere

By:
Nunung Indriantol

Business>
Fundraisingl
Nov 05, 2010

Government Grants – Find Grant Opportunities

Government Grants – Find Grant Opportunities. Government Grants are one of the best ways that you onus pay off your credit pick out bills besides deliver a fresh start. We unimpaired execrate to set up superficial mail and look at that we affirm another credit finger tally that we do not fall for enough central to pay. Visit to – Free Grant Money For Minority Information

By:
sumitl

Business>
Fundraisingl
Nov 04, 2010

The Death of Venture Capital as We Know It

Is the Venture Capital Model Broken?
It’s a rough time for start-ups seeking financing. Venture Capital (VC) firms may have loosened the purse strings somewhat, but finding that magic formula to catch an investor’s eye is harder than ever.

By:
Henrik von Scheell

Business>
Fundraisingl
Nov 04, 2010

How to organise an event to raise money & awareness for your organisation

Events can form an important aspect of a non-profit organisation’s fundraising programme. Small-scale events have been a staple of fundraising for decades. However running them can be time-consuming and possibly risky. Successful events depend on having the right skills and know-how as to what works, having the appropriate resources to plan and manage them and marketing the event effectively to the target audience.

By:
charityworkl

Business>
Fundraisingl
Nov 02, 2010

Convincing Angel Investors Your Business is Worth the Risk

Get tips for finding angel investors willing to invest in your business.

By:
Dana Princel

Business>
Fundraisingl
Nov 02, 2010

Business Lending – The top 3 reasons Business Loan Applications are declined

It is no secret that the Government feel that more must be done to by Banks to help Businesses.
The Prime Minister has already made his intention to put pressure on the Banks to up their Business lending clear

By:
ifacomparel

Business>
Fundraisingl
Nov 02, 2010

Grants For – Grant Money For – Apply for Grant Application

Grants For – Grant Money For – Apply for Grant Application – Government Business Grant; Who Qualifies And How To Apply. Government business grant money is available today to notably businesses. commensurate start up businesses may qualify for a management business buy into.

By:
Jenal

Business>
Fundraisingl
Oct 30, 2010

Vision Statements

An effective VISION STATEMENT (or statement of company purpose) is a powerful management tool for any business. This is especially true for one in its early development stages when it is important to properly convey to a wide audience what the company does and what it hopes to achieve. The following article describes why such a statement is important for a developing business and shows how to construct an effective Vision and Purpose Statement.

By:
David Sheltonl

Business>
Leadershipl
May 31, 2010

Financing a Start-Up or Growing Small Business

Money is the lifeblood of any business – new businesses and those that are growing rapidly need lots of it to buy equipment, stock, pay for development costs, people, marketing and a myriad of other costs. It includes working capital for day to day operations and the acquisition of equipment or other assets needed for the business to operate. Small business have traditionally found it hard to find adequate funding support – especially if they are on a rapid growth path.

By:
David Sheltonl

Business>
Fundraisingl
Oct 26, 2009
lViews: 116

How to Write a Winning Business Plan

Many people write a business plan for the wrong reasons. The motivation might be to please the bank, a potential investor or someone else. Whilst thease are valid reasons, none of them is the right one. The real reason for preparing a business plan is to develop a thorough and detailed knowledge of your business and all its idiosyncracies. This article is intended to provide an approachable discussion of various aspects of writing a business plan that should make it easier to understand.

By:
David Sheltonl

Business>
Managementl
Oct 26, 2009

Investing in Early Stage Ventures

Anyone can see the value of an investment once it has taken off. The trick is identifying the potential before too many others jump on board and drive thr price up.
The All Ords in Australia has delivered avaerage annual returns of 7.6% over the last 20 years. By comparison, potential returns from early-stage investments can be in measured in multiples of hundreds or thousands.

By:
David Sheltonl

Finance>
Investingl
Oct 26, 2009

Raising Equity Capital in Australia

Capital is the lifeblood of business. In Australia there are restrictions on how companies can go about attracting investors. This article discusses why equity cap[ital is important, what the fundraising restrictions are, and how a business matching or business introduction service can alleviate some of these restrictions.

By:
David Sheltonl

Business>
Fundraisingl
Oct 19, 2009
lViews: 234

Author Navigation

My Home
Publish Article
View/Edit Articles
View/Edit Q&A
Edit your Account
Manage Authors
Statistics Page
Personal RSS Builder

My Home
Edit your Account
Update Profile
View/Edit Q&A
Publish Article
Author Box

David Shelton has 5 articles online

Contact Author

Subscribe to RSS

Print article

Send to friend

Re-Publish article

Articles Categories
All Categories

Advertising
Arts & Entertainment
Automotive
Beauty
Business
Careers
Computers
Education
Finance
Food and Beverage
Health
Hobbies
Home and Family
Home Improvement
Internet
Judaism
Law
Marketing
News and Society
Relationships
Self Improvement
Shopping
Spirituality
Sports and Fitness
Technology
Travel
Writing

Business

Agriculture
Ask an Expert
Business Ideas
Business Opportunities
Corporate
Customer Service
Entrepreneurship
Ethics
Franchise
Fundraising
Home Business
Human Resources
Industrial
International Business
Leadership
Management
Negotiation
Networking
Non Profit Organizations
Online Business
Organizational
Outsourcing
Presentation
Project Management
Public Company
Public Relations
Sales
Six Sigma
Small Business
Strategic Planning
Team Building
Training

]]>

Need Help?
Contact Us
FAQ
Submit Articles
Editorial Guidelines
Blog

Site Links
Recent Articles
Top Authors
Top Articles
Find Articles
Site Map

Webmasters
RSS Builder
RSS
Link to Us

Business Info
Advertising

Use of this web site constitutes acceptance of the Terms Of Use and Privacy Policy | User published content is licensed under a Creative Commons License.
Copyright © 2005-2010 Free Articles by ArticlesBase.com, All rights reserved.

{author}

Find More Small Business Strategy Articles

by diluvienne

{image}

Create an Effective Small Business Content Marketing Strategy

Free Online Articles Directory

Why Submit Articles?
Top Authors
Top Articles
FAQ
AB Answers

Publish Article

0 && $.browser.msie ) {
var ie_version = parseInt($.browser.version);
if(ie_version Hello Guest
Login

Login via

Register
Hello
My Home
Sign Out

Email

Password


Remember me?
Lost Password?

Home Page > Business > Ask an Expert > Create an Effective Small Business Content Marketing Strategy

Create an Effective Small Business Content Marketing Strategy

Edit Article |

Posted: Dec 01, 2009 |Comments: 0

|

Share

]]>

Syndicate this Article

Copy to clipboard

Create an Effective Small Business Content Marketing Strategy

By: Jovana Zivanovic

About the Author

Jovana is technical writer, editor, small business expert and SEO expert at Bizcloud.
Bizcloud is a combination of site, application and service which is dedicated to the promotion of small business.
Visit us
www.bizcloud.net

http://blog.bizcloud.net/

http://blog.bizcloud.net/city/

(ArticlesBase SC #1526538)

Article Source: http://www.articlesbase.com/ – Create an Effective Small Business Content Marketing Strategy

The content marketing is incredibly present in business world. It is used by some of the greatest marketing organizations in the world, including P&G, Microsoft and Cisco Systems. Nevertheless, it is also developed and executed by small businesses and one-man shops around the globe. So if you are part of the small business, you might want to consider using this strategy to promote the services and products you offer, and to attract costumers. Another good side of content marketing is that this is actually very logical and easy approach. It will just take a bit of your time and thinking, until you create the idea which is the basis of your business.

For a start let’s define content marketing.

Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire and engage a clearly defined and target audience and the objective is to drive profitable customer action. What makes this marketing strategy specific is its non-interrupting character. Instead of pitching your products or services, you deliver information that make your buyer more intelligent or better informed. The main idea is-if you, as business, deliver consistent, ongoing valuable information to buyers, they ultimately reward you with their business and loyalty. It’s the way to get respect of your prospects and their trust.

The first step in creating your content marketing strategy is to define:

Your ideal customer and your target group The problems they face How can your company help them find the solution

You cannot expect to market and sell to non defined or poorly understood groups of prospects.

Your goal is the positive outcomes that your prospects can envision as a result of working with you and your company. Therefore you must be realistic about how to start a small business. You must determine what problems you can and will solve, and which can’t. That’s the only way for you to become a trusted source of information for your target buyers. The trust transforms skeptical customers into long-term ones. When you provide relevant and meaningful content you start to get their attention and their trust.

The best way to provide constantly new and fresh content (which is crucial since you yourself need constant contact with your buyers) is to have a blog, beside a basic, original site. Adding critical mass of information online is the best way for small business to fulfill this part of strategy. The good thing about the blog is that, regularly updated and well maintained, it makes your company more valuable over time.

Working with modern, virtual and new technology tools for your small business marketing you may feel a bit odd at some point. If you have some doubts, or if you lack of ideas, it’s useful to take on the role of traditional media in the minds of your customers by thinking like a publisher. For example, if you need to get close to a taste or need of your prospects, think about what kind of newspapers or magazine would your target group like to read.

This is where we meet the fact that for this type of marketing, one of the most important skills is writing. So, you shouldn’t only imagine you are a publisher, but you must also be very good in putting the ideas and information into text. Therefore, many small companies have someone in their team who has all the qualities of a writer or journalist. If you don’t, you may also contract someone who can translate your knowledge into accessible and compelling content.

It’s preferable to take a look on competition. Although you should never use competition as argument (many entrepreneurs make this mistake-comparing themselves with their competition in public, in order to show they are better), as a professional you must be informed what other companies of similar services or products offer, how is their approach, what is it that you can do better in your marketing, what is it that is rare or missing on the market. Than you can really improve your own strategy. And be better than them.

Your final goal and therefore the final and key step in your content marketing is the moment when your customers make a transit from learning from you to buying from you. It’s the matter of your ability-the point is to teach your prospects what is that they really need and to provide them to buy it easily, from you. One good advice is that often put yourself on their place and think how good is your website, blog or your advices and information generally. Your offer must be complete and abundant and your service efficient. It might seem hard or complicated, but you don’t have to be a marketing expert to run a content marketing (you will become one, on the way). You have to be an expert in your own services or products if not you can always leverage small business consulting firms for assistance.

Retrieved from “http://www.articlesbase.com/ask-an-expert-articles/create-an-effective-small-business-content-marketing-strategy-1526538.html”

(ArticlesBase SC #1526538)

Jovana Zivanovic -
About the Author:

Jovana is technical writer, editor, small business expert and SEO expert at Bizcloud.
Bizcloud is a combination of site, application and service which is dedicated to the promotion of small business.
Visit us
www.bizcloud.net

http://blog.bizcloud.net/

http://blog.bizcloud.net/city/

]]>

Rate this Article

1
2
3
4
5

vote(s)
0 vote(s)

Feedback
RSS
Print
Email
Re-Publish

Source:  http://www.articlesbase.com/ask-an-expert-articles/create-an-effective-small-business-content-marketing-strategy-1526538.html

Article Tags:
how to start a small business, small business marketing

Related Videos

Related Articles

Latest Ask an Expert Articles
More from Jovana Zivanovic

Small Business Stories – Vision to Venture

Microsoft Office Live Small Business presents Vision to Venture, featuring smart and simple strategies to make your business a success!

(04:33)

Small Business Stories – Stacey Pilcher

The right marketing can make all the difference. Stacey Pilcher’s business, Marketing with Imagination, helps businesses pinpoint the right marketing for success.
(06:56)

Learn about Marketing and Sales Effort in Business

Hattie shows us how and effective sales and marketing effort makes your business succeed (01:46)

Small Business Advice – Market Research Tips

When it comes to sales, what’s your tie-breaker? What are the three most important things to your customers? Jaynie Smith, President of Smart Advantage, discusses how to find these answers through marketing research and the ROI of unbiased research.
(08:10)

Small Business Solutions – Marketing Resources and Results

At the COSE 2008 Conference in Cleveland, Ohio, Chrisitne Brown talks to SBTV.com’s Alex Fees about Outsource Marketing and her company Marketing Resources Results, Inc.

(04:42)

Is Your Small Business Using Internet Marketing Strategies to Attract Customers Like a Magnet?

Smart business people are leveraging the power of Internet marketing strategies to attract more qualified customers to their small business. Small Businesses that you would not expect to find on the Internet are now using online marketing to draw in customers like a magnet. Traditional small business marketing methods are expensive and the results are not measurable. Positioning yourself as the expert in your field and providing valuable

By:
early snockl

Internet>
Internet Marketingl
Sep 07, 2010

4 Tips On Starting A Small Business With Internet Marketing

Starting a small business with Internet marketing is something anyone can do. It’s not difficult to start a business, but to do it the correct way can be a little harder. In this article I will offer 4 tips you can follow that will make starting a small business using Internet marketing more successful for you.

By:
C M Babcockl
Internetl
Oct 20, 2010

Don’t Think Too Small In Your Business

One problem that many small business owners run into is simply thinking too small. I often have readers writing to me asking for helping getting their business ideas off the ground. I also often hear from folks who have run their small businesses into the ground. There are five key areas where you can

By:
Kendrick Ayersl
Businessl
Mar 04, 2010

Starting A Small Home Based Internet Marketing Business

Starting a Small Home Based Internet Marketing Business Opportunity: Getting Out of Unemployment and Poverty.

By:
Jeremiah Pattonl

Advertising>
Online Promotionl
Oct 20, 2006
lViews: 487

Avoid the 2 Biggest Mistakes Small Business Make When Marketing on Internet

The incredible marketing leverage the internet provides from business owners is invaluable in today day and age. The internet has allowed small business owners and start-ups to really expand their marketing message, increasing their marketing reach and often much more cost effective than past traditional marketing methods.

By:
Sam Stonel

Business>
Small Businessl
Sep 02, 2010

Business Consultant Internet Marketing Small – The 5 Advantages Of Being A Business Consultant

For an individual to successfully generate a reasonable income, it is important to have good presence of mind. Talent alone can’t bring a decent life to someone. Having the ability to see a really good opportunity and to be able seize it, combined with an individual’s talent brings a higher chance of succeeding not only in generating money but also in life.

By:
Ewen Chial

Internet>
Internet Marketingl
Mar 02, 2010

Start Your Own Computer Repair Business Now? You Bet!

It’s very easy to get dragged down by all the bad news in the financial and housing sectors. You hear news about unemployment on the rise, businesses failing, and consumers not spending. The government is trying to bolster the economy with huge injections of money. And you want to start…

By:
John Dowl
Computersl
Feb 26, 2009
lViews: 842

Starting A Home Based Internet Business Part 1 The First Step

It took me years to find one successful product that sold online. Over those years I have learned a lot. In this article I will try to provide real information that is not meant to sell you my over priced information product that will only tell you some things and not real ways to start an online business.

By:
Dana Lindl

Business>
Online Businessl
Feb 23, 2009

Following Federal Rules of Civil Procedure When Writing an Expert Witness Report

Your expert, or primary, report is a formal report whose content and structure is addressed in Rule 26 of the Federal rules of Civil Procedure. figure out here how this law governs what you must Discover and discloseregarding your opinions in your expert report.

By:
Judd Robbinsl

Business>
Ask an Expertl
Nov 06, 2010

How to Structure an Expert Report for Clarity and Organization

Attention to detail is a presumed quality of an expert or specialist. It becomes even more expected when your write and present an expert report to your attorney for submission to a court. Find out here exactly how to write and organize your expert report and obtain suggestions and guidance for the subject matter, structure and organization of this report.

By:
Judd Robbinsl

Business>
Ask an Expertl
Nov 06, 2010

Understanding the Fundamentals of Writing an Expert Witness Report

The expert report is a cornerstone of your contribution to a legal case. It is the main written piece of work, just as your testimony in deposition or court is the primary verbal piece of work. Figure out here the elements of what you must think about before writing your report, and also what you must include within such a report.

By:
Judd Robbinsl

Business>
Ask an Expertl
Nov 06, 2010

Running Tests, Following Protocols, and Following Methodologies as an Expert Witness

Each specialty field has its own requirements for possible testing, its own protocols, and its own procedures. Figure out what the legal system expects from your work as an expert witness as you follow professional protocols and methodologies that will lead to your legal opinions.

By:
Judd Robbinsl

Business>
Ask an Expertl
Nov 06, 2010

Maintaining Chain of Custody as an Expert Witness

Figure out the concept of a chain of custody and how it may apply to your critical handling of evidence in a legal proceeding. Figure out exactly what pieces of information are required to ensure proper handling of evidence.

By:
Judd Robbinsl

Business>
Ask an Expertl
Nov 06, 2010

Understanding the Legal Pitfalls of Expert Witness Discussions and Meetings

Discover some of the legal implications and responsibilities of an expert witness when conducting meetings or interviews, or having discussions with witnesses or case participants. Develop a better sense of how to conduct these events for the goal of gaining data now and protecting data later.

By:
Judd Robbinsl

Business>
Ask an Expertl
Nov 06, 2010

Ensuring Admissibility of Your Work as an Expert Witness

Figure out the meaning of ‘admissibility’ in legal proceedings and how it affects your work as an expert witness. Find out how rigorous the legal expectations for your opinions really are, and what you must do as a witness to ensure that the court is even willing to accept your learned opinions.

By:
Judd Robbinsl

Business>
Ask an Expertl
Nov 06, 2010

Initial Considerations to Make When Conducting an Investigation as an Expert Witness

Find out practical as well as legal guidelines (Rule 703) for coming to a legally defensible opinion as an expert witness. find out here how to process evidence and sift through sometimes extensive sets of documents. Find out what you can and can’t rely on and how to properly use your expertise and expertise to finalize opinions in legal matters.

By:
Judd Robbinsl

Business>
Ask an Expertl
Nov 06, 2010

Ipv6 — The Light At The End Of The Tunnel

If you’re like most business owners, that title has you asking two questions… First, IP-v-WHAT? and second, does that mean it’s going to hit me like an oncoming train, or, does it mean it will deliver me from darkness?

By:
Jovana Zivanovicl

Business>
Networkingl
Mar 01, 2010

Ipv6 — Oncoming Train Or Deliverance From Darkness?

Let’s talk a bit about priorities. Properly aligning priorities is important to any business on multiple levels. It goes without saying that most businesses don’t have the kind of resources it takes to absolutely everything in parallel, so, we have to make choices about maximizing ROI and determining what is most important to the company.

By:
Jovana Zivanovicl

Business>
Online Businessl
Mar 01, 2010

Cloud Computing – Safe, Secure, Ever Growing, Ever Knowing…really?

Every possible type of application, with many over lapping features times the potential users. The limiting factors today may also end up being government involvement and a shrinking market of possible solutions as established layers via to fill the market place with cloud hosted applications offerings.

By:
Jovana Zivanovicl

Business>
Online Businessl
Mar 01, 2010

State Of Business In America – Analysis

It is 2010 and after listening to this Youtube Online Video painful analysis of what is wrong with the State of the Union, yes our Union here in the USA Peter Schiff hits the nails all on the heads. I mean this guy is for small business, big business and everything in between. He so eloquently states that our government is quickly running us off of a cliff into a faster melt down economically.

By:
Jovana Zivanovicl

Business>
Ask an Expertl
Mar 01, 2010

It’s Not The Economy!

How many times have you heard, “it’s the economy” or “it’s a bad economy,” or even “the economy is crumbling” over the last year or two? What was an absolute line of nonsense has actually become a self-fulfilling prophecy due to its repetition and lack of challenge. When things started blowing up in the banking sector, everyone started playing “Chicken Little,” running around crying that the sky was falling.

By:
Jovana Zivanovicl

News and Society>
Economicsl
Mar 01, 2010

Start A Green Business And Feel Good About It

Now is the time for entrepreneurs to look at starting a green businesses. Even in a down economy, consumers are looking for ways to save money and going green saves the money and saves the planet, at the same time.

By:
Jovana Zivanovicl

Business>
Strategic Planningl
Jan 14, 2010

Benefits And Challenges Of Photography As A Small Business

If the photography is your hobby, consider the possibility of starting a photography business and earning money by doing what you love.

By:
Jovana Zivanovicl

Business>
Small Businessl
Jan 08, 2010
lViews: 134

Low Cost Marketing Moves For Small Businesses

Marketing a small business may seem tricky and expensive. Most of the small business owners are convinced that there is no way they can compete with giant and international companies which have special teams of people working on the promotion of their products or services.

By:
Jovana Zivanovicl

Business>
Small Businessl
Jan 08, 2010

Add new Comment

Your Name: *

Your Email:

Comment Body: *

Verification code:*

* Required fields

Author Navigation

My Home
Publish Article
View/Edit Articles
View/Edit Q&A
Edit your Account
Manage Authors
Statistics Page
Personal RSS Builder

My Home
Edit your Account
Update Profile
View/Edit Q&A
Publish Article
Author Box

Jovana Zivanovic has 41 articles online

Contact Author

Subscribe to RSS

Print article

Send to friend

Re-Publish article

Articles Categories
All Categories

Advertising
Arts & Entertainment
Automotive
Beauty
Business
Careers
Computers
Education
Finance
Food and Beverage
Health
Hobbies
Home and Family
Home Improvement
Internet
Judaism
Law
Marketing
News and Society
Relationships
Self Improvement
Shopping
Spirituality
Sports and Fitness
Technology
Travel
Writing

Business

Agriculture
Ask an Expert
Business Ideas
Business Opportunities
Corporate
Customer Service
Entrepreneurship
Ethics
Franchise
Fundraising
Home Business
Human Resources
Industrial
International Business
Leadership
Management
Negotiation
Networking
Non Profit Organizations
Online Business
Organizational
Outsourcing
Presentation
Project Management
Public Company
Public Relations
Sales
Six Sigma
Small Business
Strategic Planning
Team Building
Training

]]>

Need Help?
Contact Us
FAQ
Submit Articles
Editorial Guidelines
Blog

Site Links
Recent Articles
Top Authors
Top Articles
Find Articles
Site Map

Webmasters
RSS Builder
RSS
Link to Us

Business Info
Advertising

Use of this web site constitutes acceptance of the Terms Of Use and Privacy Policy | User published content is licensed under a Creative Commons License.
Copyright © 2005-2010 Free Articles by ArticlesBase.com, All rights reserved.

{author}

www.wilsonweb.com In this video interview, Internet marketing expert Rebecca Lieb discusses how a small business can develop a strategy to use online media such as blogs, Facebook, Twitter, YouTube, and Flicker at very low cost, a kind of “roll your own media” approach. Using these free platforms you can create content using text, images, and video that informs, entertains, or engages people about your brand, products, or services. To develop a content strategy, first define your goals — what you want to accomplish. This is also the first step in develop an advertising campaign. But instead of thinking: What can I buy? think: What can I create? Since you’re developing your own content, you can put your own keywords into your content that are highly relevant to your business and will attract search engine traffic. Assess the skills and capabilities you have in your organization to create content. Then “think like an editor,” that is, create a calendar for your content creation, stick to it, think of new ideas and angles. Perhaps you can position yourself as an expert by discussing new developments in the industry. Rebecca Lieb, former editor of ClickZ, has opened a US office for eConsultancy.com, the largest provider of interactive and digital marketing best practices, news, information, research, training, and events in the UK. This interview was taped in August 2009 at the Search Engine Strategies (SES) Conference in San Jose, California.
Video Rating: 5 / 5