Celebrating 150 years in the watchmaking industry, Tag Heuer has introduced the first 360 degree watchmaking museum. True to the brand’s original vision, the museum demonstrates an avant-garde creativity and innovation. Tag Heuer replica watches are exactly the same as the originals, providing a more affordable route to the same ingenuity and revolutionary vision carried in the brand’s founder Edouard Heuer.
Located in the company’s headquarters in Switzerland, the museum was brought about through the collaborative efforts of the Tag Heuer company, Eric Carlson and his studio Carbondale, and museography specialist Ducks Scéno. The museum is revolutionary in its concept and design, and offers a variety of unique signifiers.
One such signifier is the 360 degree conic screen, the first of its kind. Symbolizing crystal crowing a watch, the circular movie screen high over the heads of the viewers delivers the history of Tag Heuer in a dynamic and captivating way. A second original element of the museum is the glass ribbon that lines the periphery of the museum, behind which are display cases, movie screens and texs telling the story of the brand’s timeline. A third unusual element is a reflective path revealing horizontal circular displays which contain various timepieces from the Tag Heuer collection. The horizontal plane and circular displays have a distinct look redolent of a dial.
The crystal glass, timeline display and dial all contribute to the museum’s carefully planned and well crafted image. With high-tech materials and revolutionary design, the museum conveys the same embrace of innovation, precision, elegance and beauty that Tag Heuer is acclaimed for. One of the most convenient and affordable portals to that tradition are Tag Heuer replica watches. Having one of these distinguished watches on your wrist or in your collection brings this impressive century and a half tradition of innovation and evolution right to you.
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