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	<title>Business Strategy For Small Business &#187; best business books</title>
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		<title>5 (More) Great Books on Entrepreneurship</title>
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		<pubDate>Wed, 25 Mar 2009 03:39:32 +0000</pubDate>
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				<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[best business books]]></category>
		<category><![CDATA[growing a business]]></category>
		<category><![CDATA[serial entrepreneur]]></category>
		<category><![CDATA[small business owner]]></category>
		<category><![CDATA[successful entrepreneurs]]></category>

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		<description><![CDATA[Once you've read the first 100, check out these other works of entrepreneuial wisdom.
]]></description>
			<content:encoded><![CDATA[<p>In <em>The 100 <a href="http://www.santagnese.info/tag/best-business-books" class="st_tag internal_tag" rel="tag" title="Posts tagged with best business books">Best Business Books</a> of All Time</em>, 800-CEO-Reads founder, Jack Covert, and president, Todd Sattersten, pulled together a list of what they considered to be the <a href="http://www.santagnese.info/tag/best-business-books" class="st_tag internal_tag" rel="tag" title="Posts tagged with best business books">best business books</a> ever written. They separated their picks into categories like Strategy, Management and, yes, Entrepreneurship, which only had room enough for classics like Guy Kawasakis <em>The Art of the Sta</em>rt, Paul Hawkens <em><a href="http://www.santagnese.info/tag/growing-a-business" class="st_tag internal_tag" rel="tag" title="Posts tagged with growing a business">Growing a Business</a></em> and five others. What would they have included if space wasnt a concern? We recently called to find out.<br />
<span id="more-57"></span><br />
<strong>1. <em>You Need to Be a Little Crazy</em>, by Barry Moltz</strong><br />
An irreverent, but honest, account of what to expect when starting up. Moltz, a <a href="http://www.santagnese.info/tag/serial-entrepreneur" class="st_tag internal_tag" rel="tag" title="Posts tagged with serial entrepreneur">serial entrepreneur</a> and angel investor, discusses the passion&#8211;or insanity&#8211;that drives entrepreneurs and draws from real-life stories to show that sometimes failure is inevitable. Its a message every small-business owner needs to hear, but doesnt hear enough.</p>
<p><strong>2. <em>Oh, the Places You&#8217;ll Go!,</em> by Dr. Seuss</strong><br />
Its a treatise on doubt, procrastination, loneliness and overcoming your fears in a refreshingly brief 600 words. It may look like a childrens book, but the advice in this Dr. Seuss classic is universal: When you pick yourself up after every setback, success is 98 and 34 percent guaranteed.</p>
<p><strong>3. <em>Founders at Work,</em> by Jessica Livingston</strong><br />
If youve ever wondered what qualities all <a href="http://www.santagnese.info/tag/successful-entrepreneurs" class="st_tag internal_tag" rel="tag" title="Posts tagged with successful entrepreneurs">successful entrepreneurs</a> possess, wonder no more. Livingston takes a look at several of todays well-known tech companies, including Apple, Flickr and PayPal. Through illuminating interviews with company founders, youll learn valuable&#8211;and sometimes surprising&#8211;things about how these revolutionaries stumbled on the path to success.</p>
<p><strong>4. <em>The Innovator&#8217;s Dilemma</em>, by Clayton Christensen</strong><br />
This is an engaging book that explains how big companies are toppled by ignoring innovations from seemingly low-end competitors. Entrepreneurs should read it like a playbook on how to break into markets and catch the incumbents flatfooted.</p>
<p><strong>5. <em>Purple Cow</em>, by Seth Godin</strong><br />
Godin has just one piece of advice for business owners: Be remarkable. You&#8217;re either a purple cow (exciting, phenomenal and unforgettable) or you&#8217;re just like the rest of them (boring and invisible). The idea is that the key to success is being extraordinary from the start by building the remarkable into everything you do.</p>
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