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	<title>Business Strategy For Small Business &#187; business</title>
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	<description>Dedicated For Small Business to Win The Competition</description>
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		<title>Would You Use Meat Loaf in Your Targeted Small Business Marketing</title>
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		<pubDate>Thu, 09 Sep 2010 17:40:42 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Small Business]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[Loaf]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Meat]]></category>
		<category><![CDATA[Small]]></category>
		<category><![CDATA[Targeted]]></category>
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		<description><![CDATA[by quapan {image} Copyright (c) 2008 Paul Flood Marketing, LLC &#13; Entrepreneurs know the importance of a targeted small business marketing strategy. Many make the mistake of doing what big advertisers do. Rock icon Meat Loaf is in a great commercial but the product and company selling it are easily forgotten. Learn a lesson on [...]]]></description>
			<content:encoded><![CDATA[<div style="float:left;margin:5px;font-size:80%;"><img alt="small business strategy" src="http://farm3.static.flickr.com/2060/2031309189_0e17b531bd_m.jpg" width="400"/><br/> by <a target="_blank" href="http://www.flickr.com/photos/9361468@N05/2031309189">quapan</a></div>
<p>{image}</p>
<p>Copyright (c) 2008 Paul Flood Marketing, LLC</p>
<p>&#13;</p>
<p>Entrepreneurs know the importance of a <a href="http://www.santagnese.info/tag/targeted" class="st_tag internal_tag" rel="tag" title="Posts tagged with Targeted">targeted</a> <a href="http://www.santagnese.info/tag/small" class="st_tag internal_tag" rel="tag" title="Posts tagged with Small">small</a> business marketing strategy.  Many make the mistake of doing what big advertisers do.  Rock icon Meat <a href="http://www.santagnese.info/tag/loaf" class="st_tag internal_tag" rel="tag" title="Posts tagged with Loaf">Loaf</a> is in a great commercial but the product and company selling it are easily forgotten.  Learn a lesson on how not to advertise</p>
<p>&#13;</p>
<p>Remember Meat <a href="http://www.santagnese.info/tag/loaf" class="st_tag internal_tag" rel="tag" title="Posts tagged with Loaf">Loaf</a> (born Michael Lee Aday)? His album Bat Out of Hell, released in 1977, has sold nearly 40,000,000 copies and was on the charts for over 9 years. He is also featured in a new commercial that is <a href="http://www.santagnese.info/tag/running" class="st_tag internal_tag" rel="tag" title="Posts tagged with Running">running</a> pretty frequently on TV.</p>
<p>&#13;</p>
<p>The ad features Meat <a href="http://www.santagnese.info/tag/loaf" class="st_tag internal_tag" rel="tag" title="Posts tagged with Loaf">Loaf</a> as a dad whose son is begging him to get him a cell phone. He&#8217;s singing about how he won&#8217;t run up the minutes. Personally, I am a fan of Meat <a href="http://www.santagnese.info/tag/loaf" class="st_tag internal_tag" rel="tag" title="Posts tagged with Loaf">Loaf</a> and I like the commercial.  He includes some lyrics and riffs from Paradise by the Dashboard Light, which I&#8217;ve always thought was a cool tune.</p>
<p>&#13;</p>
<p>The other afternoon, I heard the commercial and started singing the tune in my head and realized I had seen the commercial several times and could not think of the company or brand of the phone! Now, I&#8217;m thinking this was a fairly expensive production because in addition to Meat <a href="http://www.santagnese.info/tag/loaf" class="st_tag internal_tag" rel="tag" title="Posts tagged with Loaf">Loaf</a>, Tiffany is in the commercial and they are probably fairly expensive talent to hire.</p>
<p>&#13;</p>
<p>After all of this expense, I couldn&#8217;t relate a brand or a product to the commercial! I kept an eye out for the next airing and saw it was for the AT&amp;T GoPhone. Think of all the money spent on the ad. They did a lot of things right like using celebrity endorsements, a good tune and an entertaining spot. But it really made me wonder, why couldn&#8217;t I think of the company or the product?</p>
<p>&#13;</p>
<p>What could you do differently if were considering a similar TV ad as one of your primary <a href="http://www.santagnese.info/tag/small" class="st_tag internal_tag" rel="tag" title="Posts tagged with Small">small</a> business marketing tools ? For one thing, a bit more focus on the product instead of the production. You could easily think of special offers that would give prospects a reason to buy soon.  I&#8217;ll bet a contest to have dinner with Meat <a href="http://www.santagnese.info/tag/loaf" class="st_tag internal_tag" rel="tag" title="Posts tagged with Loaf">Loaf</a> or win a free &#8220;Bat Out of Hell&#8221; concert DVD would attract buyers. You would have a tracking mechanism to see how many inquiries and sales were generated. What if they had a toll free number, 1-800-MeatLoaf, to call and get a special offer and find out how to download the song to iTunes or even a ring-tone? The marketing folks could track response and the ROI on the ad. What if there were a contest to be in a commercial with Meat <a href="http://www.santagnese.info/tag/loaf" class="st_tag internal_tag" rel="tag" title="Posts tagged with Loaf">Loaf</a>?</p>
<p>&#13;</p>
<p>But instead, the focus was all on creativity and entertainment. I&#8217;ll bet the ad will even win an award but I still think ads should be written to sell the product now, not build a brand or win awards. My guess is that you can&#8217;t afford Meat <a href="http://www.santagnese.info/tag/loaf" class="st_tag internal_tag" rel="tag" title="Posts tagged with Loaf">Loaf</a> in your ads but remember, when you do advertise, it&#8217;s about making money, not building your brand. Brands don&#8217;t put food on the table, sales do. When you spend money on marketing, either do it yourself of find a professional whose goal is to increase your profits and is willing to guarantee results, not just earn a commission.</p>
<p>&#13;</p>
<p>The commercial may not be on TV too long but you can catch it on www.youtube.com. Search for Meat <a href="http://www.santagnese.info/tag/loaf" class="st_tag internal_tag" rel="tag" title="Posts tagged with Loaf">Loaf</a> AT&amp;T. This version is a 90 second commercial that does a better job of naming the product than the spot on TV but it still could have soooo much more potential as a source of REVENUE instead of a brand. When you think about branding as a strategy, ask yourself if you want to get your name out there or sell as much of you product or service as possible and build a strong and loyal customer list as quickly as possible.</p>
<p>&#13;</p>
<p>For the <a href="http://www.santagnese.info/tag/small" class="st_tag internal_tag" rel="tag" title="Posts tagged with Small">small</a> business marketing tools to add to your toolbox, go ahead and think about branding. However, your brand needs to be strong and you should strengthen it with incredible products and service or with your Unique Selling Proposition. Build your brand using marketing that creates prospects and leads. It is just as expensive to get your name out there with a compelling offer and reason for a client to buy from you now as it is to just get your name out there. The difference is the ROI. The Meat <a href="http://www.santagnese.info/tag/loaf" class="st_tag internal_tag" rel="tag" title="Posts tagged with Loaf">Loaf</a> commercial offers no way to measure the ROI and <a href="http://www.santagnese.info/tag/small" class="st_tag internal_tag" rel="tag" title="Posts tagged with Small">small</a> businesses can&#8217;t afford to throw scarce marketing dollars up against the wall and guess at the ROI.</p>
<p>&#13;</p>
<p>Here is a powerful <a href="http://www.santagnese.info/tag/small" class="st_tag internal_tag" rel="tag" title="Posts tagged with Small">small</a> business marketing tip when it comes to a brand-building strategy: If your financial planner came to you with an idea to spend ,000 on marketing as an investment, you&#8217;d think, &#8220;What will my return be?because she is a trusted advisor. Use the same standards with your marketing, advertising and media reps. Ask the question: &#8220;What is my projected return and how does it compare to other marketing investments?When the rep tells you the value of impressions, ask for some statistics from other advertisers regarding the ROI of the ads and spots they are <a href="http://www.santagnese.info/tag/running" class="st_tag internal_tag" rel="tag" title="Posts tagged with Running">running</a>?</p>
<p>&#13;</p>
<p>After you watch the YouTube video, see if you can help me out. Why is Tiffany holding a leg of lamb when she enters the commercial set? Maybe there is some reference I don&#8217;t remember from Meat <a href="http://www.santagnese.info/tag/loaf" class="st_tag internal_tag" rel="tag" title="Posts tagged with Loaf">Loaf</a>&#8217;s earlier days.  He was quite a theatrical talent!</p>
<p>           {author}</p>
<p>Find More <a href="http://www.santagnese.info/category/small-business#utm_source=feed&amp;utm_medium=feed&amp;utm_campaign=feed">Small Business Strategy Articles</a></p>

	Tags: <a href="http://www.santagnese.info/tag/business" title="business" rel="tag">business</a>, <a href="http://www.santagnese.info/tag/loaf" title="Loaf" rel="tag">Loaf</a>, <a href="http://www.santagnese.info/tag/marketing" title="Marketing" rel="tag">Marketing</a>, <a href="http://www.santagnese.info/tag/meat" title="Meat" rel="tag">Meat</a>, <a href="http://www.santagnese.info/tag/small" title="Small" rel="tag">Small</a>, <a href="http://www.santagnese.info/tag/targeted" title="Targeted" rel="tag">Targeted</a>, <a href="http://www.santagnese.info/tag/would" title="Would" rel="tag">Would</a><br />
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		<title>Business Tips for the Entrepreneur</title>
		<link>http://www.santagnese.info/business-tips-for-the-entrepreneur.html#utm_source=feed&amp;utm_medium=feed&amp;utm_campaign=feed</link>
		<comments>http://www.santagnese.info/business-tips-for-the-entrepreneur.html#comments</comments>
		<pubDate>Tue, 07 Sep 2010 17:28:52 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[entrepreneur]]></category>
		<category><![CDATA[tips]]></category>

		<guid isPermaLink="false">http://www.santagnese.info/business-tips-for-the-entrepreneur.html</guid>
		<description><![CDATA[by LunaWeb {image} Entrepreneurship is the profession of the twenty-first century. Technology and globalization has made it possible for anybody with a good business idea to start multimillion dollar companies with nothing more than a computer and an internet connection. Many of the barriers to entry are facilitated with business loans, international suppliers, affiliate marketing, [...]]]></description>
			<content:encoded><![CDATA[<div style="float:left;margin:5px;font-size:80%;"><img alt="entrepreneurship tips" src="http://farm4.static.flickr.com/3489/4032325381_1b9a42011b_m.jpg" width="400"/><br/> by <a target="_blank" href="http://www.flickr.com/photos/24328322@N06/4032325381">LunaWeb</a></div>
<p>{image}</p>
<p>Entrepreneurship is the profession of the twenty-first century.  Technology and globalization has made it possible for anybody with a good business idea to start multimillion dollar companies with nothing more than a computer and an internet connection.  Many of the barriers to entry are facilitated with business loans, international suppliers, affiliate marketing, and cheap communication thanks to the internet.</p>
<p>&#13;<br />
What many entrepreneurs fail to do correctly is choose their market before they get too excited about their product.  The graveyard of failed businesses is overloaded with ideas for incredible products that nobody wanted.  The best tip an <a href="http://www.santagnese.info/tag/entrepreneur" class="st_tag internal_tag" rel="tag" title="Posts tagged with entrepreneur">entrepreneur</a> can take to heart is to do market research first and choose the demographics for your business before you invest time and money into a product or service.</p>
<p>&#13;<br />
Another important tip is how to land joint venture partners.  Venture capitalists look at deals every single day from aspiring entrepreneurs, so you got to do your homework before you go begging for money.  You want to have real numbers and real results to justify your projections.  </p>
<p>&#13;<br />
No venture capitalist got rich by diving into projects that had no facts to back up the numbers.  Another thing to keep in mind is that venture capitalists do not really care about how cool, new, or unique your product is.  What will impress your joint venture partners are your marketing plan and your numbers.  Good venture capitalists admire enthusiasm and will bring some of their own resources beyond cash into the deal. </p>
<p>&#13;<br />
Be prepared to fail.  Do not fear failure, learn from it and try again.  Persistence in the face of failure is a sure formula for success.  You will never be beaten until you give up because no matter what you lack, somebody else has what you need and you can get it somehow. </p>
<p>&#13;<br />
Focus your energies on building systems to protect your legal status and be sure to take careful care of accounting.  Many booming businesses have been busted by poor accounting or by lawsuits due to ignorance.  Do not become a victim, do everything right. </p>
<p>&#13;<br />
The most expensive advice is bad advice, so hire only qualified professionals to counsel you.  It costs less to hire a lawyer or a certified public accountant to get you set up than to hire them later to try and fix your mess.  The most important aspect is to build a business you can resell.  Do not become the business.  </p>
<p>&#13;<br />
Outsource whatever you can because your most precious asset should be your time.  Make sure you use your time building the system and not doing the business yourself.  Many <a href="http://www.santagnese.info/tag/small" class="st_tag internal_tag" rel="tag" title="Posts tagged with Small">small</a> businesses succeed but are unable to cash out of their business because they do it all themselves.  </p>
<p>&#13;<br />
Seek the benefits of a <a href="http://www.santagnese.info/tag/small" class="st_tag internal_tag" rel="tag" title="Posts tagged with Small">small</a> business with the power of a big business by keeping your resources and expenses low but your profit margin high.  Never outsource your managing, however, since nobody will ever manage your business as well as you will.  Maintain the power for all business decisions, especially the ability to write checks for the company</p>
<p>           {author}</p>

	Tags: <a href="http://www.santagnese.info/tag/business" title="business" rel="tag">business</a>, <a href="http://www.santagnese.info/tag/entrepreneur" title="entrepreneur" rel="tag">entrepreneur</a>, <a href="http://www.santagnese.info/tag/tips" title="tips" rel="tag">tips</a><br />
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		<title>7 Tips for Starting Your Home Based Business</title>
		<link>http://www.santagnese.info/7-tips-for-starting-your-home-based-business.html#utm_source=feed&amp;utm_medium=feed&amp;utm_campaign=feed</link>
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		<pubDate>Mon, 06 Sep 2010 17:25:30 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Based]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[Home]]></category>
		<category><![CDATA[Starting]]></category>
		<category><![CDATA[tips]]></category>

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		<description><![CDATA[by LunaWeb {image} So, you&#8217;ve decided to start a home based business. Congratulations! and welcome to the fast-paced world of entrepreneurship. While there is a lot to learn, your effort will be worth it. The thrill of growing your business, the freedom and flexibility to set your own hours, and the possibilities of ever-increasing financial [...]]]></description>
			<content:encoded><![CDATA[<div style="float:left;margin:5px;font-size:80%;"><img alt="entrepreneurship tips" src="" width="400"/><br/> by <a target="_blank" href="http://www.flickr.com/photos/24328322@N06/4033079344">LunaWeb</a></div>
<p>{image}</p>
<p>So, you&#8217;ve decided to start a <a href="http://www.santagnese.info/tag/home" class="st_tag internal_tag" rel="tag" title="Posts tagged with Home">home</a> <a href="http://www.santagnese.info/tag/based" class="st_tag internal_tag" rel="tag" title="Posts tagged with Based">based</a> business. Congratulations! and welcome to the fast-paced world of entrepreneurship. While there is a lot to learn, your effort will be worth it. The thrill of growing your business, the freedom and flexibility to set your own hours, and the possibilities of ever-increasing financial rewards are all wonderful reasons to start your <a href="http://www.santagnese.info/tag/home" class="st_tag internal_tag" rel="tag" title="Posts tagged with Home">home</a> <a href="http://www.santagnese.info/tag/based" class="st_tag internal_tag" rel="tag" title="Posts tagged with Based">based</a> business. </p>
<p>Now that you&#8217;ve decided to start your business, you might be wondering &#8220;How can I get it off to the strongest possible start?&#8221; These seven <a href="http://www.santagnese.info/tag/tips" class="st_tag internal_tag" rel="tag" title="Posts tagged with tips">tips</a> will help: </p>
<p>1) Set up a separate working space in your <a href="http://www.santagnese.info/tag/home" class="st_tag internal_tag" rel="tag" title="Posts tagged with Home">home</a>. It doesn&#8217;t matter if this is a <a href="http://www.santagnese.info/tag/small" class="st_tag internal_tag" rel="tag" title="Posts tagged with Small">small</a> bedroom, one part of the garage, or a corner of the living room. The important thing is to have some space that you can designate as your working area. This will give you the space and room you need to craft your dream. </p>
<p>2) Stock your working space with materials. This sounds basic, perhaps, but one underlying element of success is that you have easy access to the tools, materials, and other resources you need. Gathering everything close by also keeps you from wasting time searching for it, so this step can be considered a time management strategy, too. </p>
<p>3) Speaking of time management, your third step is to define the parameters of your business. What days and hours will you work? When will you market? When will you provide services or products to clients? How will you keep all of this straight? </p>
<p>4) Balance action with <a href="http://www.santagnese.info/tag/planning" class="st_tag internal_tag" rel="tag" title="Posts tagged with Planning">planning</a>. One of the most common pitfalls to successful entrepreneurship is getting too caught up in action without enough <a href="http://www.santagnese.info/tag/planning" class="st_tag internal_tag" rel="tag" title="Posts tagged with Planning">planning</a>. Stated another way, this means that you confuse &#8220;being busy&#8221; with &#8220;working on important projects.&#8221; The best approach is to plan your next couple of goals and then work backwards to create step by step action plans to reach them. Once you have the plan, then it&#8217;s time to take the action. </p>
<p>5) Network like crazy. One of the fastest ways to grow any business is to make connections with other people. Be sure to share your passion and enthusiasm with others at every opportunity. Let people know who you are and what you offer. Remember, people can&#8217;t buy if they don&#8217;t know you&#8217;re selling. </p>
<p>6) Present a professional image. If you want to be treated professionally, present a professional image. Set up a separate bank account for your business. Install a separate phone and fax line. Create professional marketing materials. Be courteous and pleasant in all your customer facing interactions. Basically, be someone people want to do business with. </p>
<p>7) Automate your business as much as possible. Granted, you are just one person (right now) and might have a lot of extra time to take care of all the details. This might work for now, but won&#8217;t work into the future as you get busier and busier. It&#8217;s best to set up automatic systems and processes right from the start to free up your time to concentrate on the most profitable activities. </p>
<p>These seven <a href="http://www.santagnese.info/tag/tips" class="st_tag internal_tag" rel="tag" title="Posts tagged with tips">tips</a> will get your <a href="http://www.santagnese.info/tag/home" class="st_tag internal_tag" rel="tag" title="Posts tagged with Home">home</a> business started (and growing) in the right direction.</p>
<p>           {author}</p>

	Tags: <a href="http://www.santagnese.info/tag/based" title="Based" rel="tag">Based</a>, <a href="http://www.santagnese.info/tag/business" title="business" rel="tag">business</a>, <a href="http://www.santagnese.info/tag/home" title="Home" rel="tag">Home</a>, <a href="http://www.santagnese.info/tag/starting" title="Starting" rel="tag">Starting</a>, <a href="http://www.santagnese.info/tag/tips" title="tips" rel="tag">tips</a><br />
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		<title>Small Business Planning &#8211; Advantages Of Starting Small</title>
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		<pubDate>Sun, 05 Sep 2010 17:24:40 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Small Business]]></category>
		<category><![CDATA[Advantages]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[Planning]]></category>
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		<category><![CDATA[Starting]]></category>

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		<description><![CDATA[by Christmas w/a K {image} Do you desire to own a thriving business with which you can support you and your family? Do you envision the time when you have countless customers and profits through the roof? Maybe you see yourself at the top of a chain of stores scattered across the country. No matter [...]]]></description>
			<content:encoded><![CDATA[<div style="float:left;margin:5px;font-size:80%;"><img alt="small business strategy" src="http://farm3.static.flickr.com/2640/3967573162_46e5ee3530_m.jpg" width="400"/><br/> by <a target="_blank" href="http://www.flickr.com/photos/81098106@N00/3967573162">Christmas w/a K</a></div>
<p>{image}</p>
<p>Do you desire to own a thriving business with which you can support you and your family? Do you envision the time when you have countless customers and profits through the roof? Maybe you see yourself at the top of a chain of stores scattered across the country. No matter how big you plan to be, you would be wise to start <a href="http://www.santagnese.info/tag/small" class="st_tag internal_tag" rel="tag" title="Posts tagged with Small">small</a> and grow at a steady pace.</p>
<p>While you probably think it would be great to start off big if you have the funds to do so, resist this urge since this might be the worst thing that could happen to you. When you start out <a href="http://www.santagnese.info/tag/small" class="st_tag internal_tag" rel="tag" title="Posts tagged with Small">small</a> and grow at a steady pace, you acquire the wisdom and inside knowledge that cannot be learned from books or taught in the classroom. There is simply no other way to get this information; you must gain it from actual experience.</p>
<p><a href="http://www.santagnese.info/tag/starting" class="st_tag internal_tag" rel="tag" title="Posts tagged with Starting">Starting</a> <a href="http://www.santagnese.info/tag/small" class="st_tag internal_tag" rel="tag" title="Posts tagged with Small">small</a> also teaches you how to make important decisions correctly, while at the same time, preventing you from being penalized too severely for making the wrong ones. If you start out big, you will be too busy <a href="http://www.santagnese.info/tag/running" class="st_tag internal_tag" rel="tag" title="Posts tagged with Running">running</a> things to learn what you really need to know and you will make some terrible and costly decisions, simply because you did not know any better.</p>
<p>Large companies frequently lose out on opportunities because they are used to doing things a certain way and become, over time, reluctant to change. You, as a <a href="http://www.santagnese.info/tag/small" class="st_tag internal_tag" rel="tag" title="Posts tagged with Small">small</a> businessperson, will not have this problem and with your intense desire to grow your business, you will be constantly on the lookout for these opportunities.</p>
<p>For <a href="http://www.santagnese.info/tag/small" class="st_tag internal_tag" rel="tag" title="Posts tagged with Small">small</a> business, change is the name of the game. Your ability to adapt to changing conditions will be the difference between success and failure. Large, and even medium size businesses have a difficult time adapting to this change.</p>
<p>Another benefit to <a href="http://www.santagnese.info/tag/starting" class="st_tag internal_tag" rel="tag" title="Posts tagged with Starting">starting</a> <a href="http://www.santagnese.info/tag/small" class="st_tag internal_tag" rel="tag" title="Posts tagged with Small">small</a> and growing steady is that the customers who are with you when you start out often feel a personal stake in your well being and are more likely to continue to patronize your business as long as you provide them value. They will link your progress with their own and there is no more valuable a point-of-view from a customer than when they think of you as a part of their own life.</p>
<p>           {author}</p>

	Tags: <a href="http://www.santagnese.info/tag/advantages" title="Advantages" rel="tag">Advantages</a>, <a href="http://www.santagnese.info/tag/business" title="business" rel="tag">business</a>, <a href="http://www.santagnese.info/tag/planning" title="Planning" rel="tag">Planning</a>, <a href="http://www.santagnese.info/tag/small" title="Small" rel="tag">Small</a>, <a href="http://www.santagnese.info/tag/starting" title="Starting" rel="tag">Starting</a><br />
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		<title>10 Tips to Get Your Business Start-up Off and Running!</title>
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		<comments>http://www.santagnese.info/10-tips-to-get-your-business-start-up-off-and-running.html#comments</comments>
		<pubDate>Sat, 04 Sep 2010 17:32:07 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[Running]]></category>
		<category><![CDATA[Startup]]></category>
		<category><![CDATA[tips]]></category>

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		<description><![CDATA[by paulamarttila {image} The starter&#8217;s pistol has gone off, the rest of the field has taken off, and you&#8217;re still frozen in a kneeling position, head down and bracing for the race to begin. As your fellow competitors race to the finish line, you rise slowly and try to convince yourself that this race was [...]]]></description>
			<content:encoded><![CDATA[<div style="float:left;margin:5px;font-size:80%;"><img alt="entrepreneurship tips" src="http://farm3.static.flickr.com/2769/4402950999_ed3b022779_m.jpg" width="400"/><br/> by <a target="_blank" href="http://www.flickr.com/photos/28015872@N05/4402950999">paulamarttila</a></div>
<p>{image}</p>
<p>The starter&#8217;s pistol has gone off, the rest of the field has taken off, and you&#8217;re still frozen in a kneeling position, head down and bracing for the race to begin. As your fellow competitors race to the finish line, you rise slowly and try to convince yourself that this race was not really for you. You console yourself by saying that the risks were too great and ask yourself such self-doubting questions as, &#8220;What if I had fallen?&#8221; or &#8220;What if I&#8217;d started and couldn&#8217;t finish?&#8221; and &#8220;Who was I kidding? I had no business even thinking about entering that race.&#8221; <a href="http://www.santagnese.info/tag/starting" class="st_tag internal_tag" rel="tag" title="Posts tagged with Starting">Starting</a> a business is very much like <a href="http://www.santagnese.info/tag/running" class="st_tag internal_tag" rel="tag" title="Posts tagged with Running">running</a> a race: Preparation and practice are key success factors. The following 10 <a href="http://www.santagnese.info/tag/tips" class="st_tag internal_tag" rel="tag" title="Posts tagged with tips">tips</a>, framed in the context of getting physically prepared for a race, might help you overcome the hurdles that entrepreneurs are sure to encounter on the road to startup.  </p>
<p>&#13;<br />
1. &#8220;Pump&#8221; up your attitude. Think positive. Think of the optimistic outcomes and find a way to stay focused on your goal of <a href="http://www.santagnese.info/tag/starting" class="st_tag internal_tag" rel="tag" title="Posts tagged with Starting">starting</a> a business. Put negative thoughts and self-doubt about your abilities and your potential aside, and surround yourself with energetic and supportive people. Even without realizing it, you may be dampening your own enthusiasm, procrastinating and eventually sabotaging your own efforts because of your self-doubts. Stop second-guessing yourself and, at all costs, stay away from negative people who are just waiting for you to trip and fall and watch your start-up fail.  </p>
<p>&#13;<br />
2. &#8220;Rejuvenate&#8221; your affiliations. Your goal is to connect with people who want to support you and are willing to help you in the lean times. Affiliate with others who are in similar stages of startup and are also trying to build their own businesses. Find new alliances by joining professional and civic organizations and seeking out successful people you want to model. Locate organizations in your own community where other entrepreneurs get together and support each other&#8211;your local chamber is a great place to start. These affiliations can not only lead to advice and networking connections, but are a great source of potential clients.  </p>
<p>&#13;<br />
3. &#8220;Firm&#8221; up your future. Assess and mitigate the risks. Risks can only become surprises if you avoid honest self-evaluation up front. Keep in mind that risks can&#8217;t be mitigated if they&#8217;re not acknowledged therefore do all the legwork required to shore up your plans ahead of time. As you create your plans, consider both your short-term and long-term goals. Think about business growth and all the ramifications of your need for cash or talent to help you grow. Contact an expert at your local <a href="http://www.santagnese.info/tag/small" class="st_tag internal_tag" rel="tag" title="Posts tagged with Small">Small</a> Business Development Center to review your plans with you. Have someone help you with your pro-forma financials to make sure your cash flow will remain adequate to execute your dream.  </p>
<p>&#13;<br />
4. &#8220;Flex&#8221; your creative muscles. Think creatively about how you&#8217;ll get your products in front of people. Think about imaginative ways you can tip the scales in your favor. Start a &#8220;Creativity Cluster&#8221; of others who are looking for new and innovative ideas to bring products to market or get their ideas out into the marketplace. Get inspired by reading about creative and innovative companies and how they&#8217;ve succeeded, and learn about the practices that differentiate them from others. Keep thinking about new ways to do things that will keep your organization efficient.  </p>
<p>&#13;<br />
5. &#8220;Supplement&#8221; your credentials. Work with advisors and <a href="http://www.santagnese.info/tag/small" class="st_tag internal_tag" rel="tag" title="Posts tagged with Small">small</a>-business centers to add to your knowledge and skill set. You might have an excellent idea and may be really skilled in one or two areas but, like all of us, have some blind spots. Although entrepreneurs are known to multitask really well, they&#8217;ll readily admit there are pieces of the business they hate. Investigate your local community colleges to see if they offer entrepreneurship classes for business owners. Local organizations also sometimes schedule classes and workshops designed to help you supplement your credentials in the areas of marketing, budgeting, funding, technology, operations and financial management. If you&#8217;re not reading business journals, you&#8217;re also missing opportunities to increase your knowledge. Also think about forming a <a href="http://www.santagnese.info/tag/small" class="st_tag internal_tag" rel="tag" title="Posts tagged with Small">small</a> business advisory group of experts in those areas where their knowledge can supplement your own.  </p>
<p>&#13;<br />
6. &#8220;Buff and polish&#8221; your ideas. Like most of us, you&#8217;ve probably scribbled an idea down and then lost the paper you might have written it on, only to hear later about some other business owner executing &#8220;your&#8221; idea. A great way to refine your great ideas and really flesh them out is to write them down in a place where you can find them at any given moment. There&#8217;s no time like the present to start your &#8220;startup journal.&#8221; This can either be in the form of a good old spiral-bound notebook or something more sophisticated. There are any number of tools on the market that will help you keep track of important notes and milestones as you move forward and develop your ideas. These ideas can eventually be rolled up into your business plan, which will become the roadmap for your business.  </p>
<p>&#13;<br />
7. &#8220;Reshape&#8221; your perspective. As you begin writing down your thoughts and ideas, don&#8217;t give up just because you find you need to make changes. This is normal! As a future successful <a href="http://www.santagnese.info/tag/entrepreneur" class="st_tag internal_tag" rel="tag" title="Posts tagged with entrepreneur">entrepreneur</a>, you can&#8217;t afford to become functionally fixed on any one way of doing things. Factors influencing your decisions, including the environment, new technology, your budget or your time, are always shifting, and you might find you&#8217;ll have to tweak your ideas to make them work. It may be that you&#8217;d been looking at one market segment and now realize that for whatever reason, you might want to focus on a new target market. This does not mean giving up&#8211;it means reshaping your perspective.  </p>
<p>&#13;<br />
8. &#8220;Align&#8221; your dreams with reality. Discovering and clarifying what you really want to do as an <a href="http://www.santagnese.info/tag/entrepreneur" class="st_tag internal_tag" rel="tag" title="Posts tagged with entrepreneur">entrepreneur</a> is key to your future success. If you don&#8217;t know what you love to do, then your dreams should remain just that&#8211;dreams. Successful people do what they love. Dreaming about owning your own business but not exploring who you are and what you love to do won&#8217;t help you move closer to the reality of successful entrepreneurship. Let&#8217;s say your dream is to start an organizing business. But then you find out that there are several competitors in your region. This doesn&#8217;t mean you should abandon the idea&#8211;it means you need to think creatively about your marketing plan and how you plan to differentiate your business from the competition.  </p>
<p>&#13;<br />
9. &#8220;Chart&#8221; your performance. Keeping track of your individual successes and milestones is fundamental to your overall success. So set goals for yourself and your business, and chart your progress. Revisit your plans to make sure you&#8217;re on target. If you&#8217;re not, evaluate why and make corrections to get back on track. Many business owners forget the importance of setting measurable goals against which to benchmark progress and modifying those goals <a href="http://www.santagnese.info/tag/based" class="st_tag internal_tag" rel="tag" title="Posts tagged with Based">based</a> on real-life performance.  </p>
<p>&#13;<br />
10. &#8220;Map&#8221; the future. The results of several recent studies show that people who write down their goals are much more likely to achieve them and that people who visualize success have a better chance of actually being successful. The success of your business depends on preparation, practice and <a href="http://www.santagnese.info/tag/planning" class="st_tag internal_tag" rel="tag" title="Posts tagged with Planning">planning</a>. Create a vision for what your company should look like, and create a map to get there. The great thing about the map is that although it doesn&#8217;t guarantee where you&#8217;ll end up, it gives you the courage to start the journey.</p>
<p>           {author}</p>

	Tags: <a href="http://www.santagnese.info/tag/business" title="business" rel="tag">business</a>, <a href="http://www.santagnese.info/tag/running" title="Running" rel="tag">Running</a>, <a href="http://www.santagnese.info/tag/startup" title="Startup" rel="tag">Startup</a>, <a href="http://www.santagnese.info/tag/tips" title="tips" rel="tag">tips</a><br />
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		<title>Rework Your Business Strategies</title>
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		<pubDate>Thu, 02 Sep 2010 17:31:15 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Small Business]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[Rework]]></category>
		<category><![CDATA[Strategies]]></category>

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		<description><![CDATA[by Honda News {image} If you are tired of throwing out your strategies time after time (or you need to throw out the ones you&#8217;ve got and revitalise your business!), the phenomenally useful book &#8220;Rework&#8221;, written by the founders of 37Signals, offers some of the best advice on business strategy I have seen in a [...]]]></description>
			<content:encoded><![CDATA[<div style="float:left;margin:5px;font-size:80%;"><img alt="small business strategy" src="http://farm4.static.flickr.com/3651/3616889343_9785eae5e1_m.jpg" width="400"/><br/> by <a target="_blank" href="http://www.flickr.com/photos/38341369@N07/3616889343">Honda News</a></div>
<p>{image}</p>
<p>If you are tired of throwing out your <a href="http://www.santagnese.info/tag/strategies" class="st_tag internal_tag" rel="tag" title="Posts tagged with Strategies">strategies</a> time after time (or you need to throw out the ones you&#8217;ve got and revitalise your business!), the phenomenally useful book &#8220;<a href="http://www.santagnese.info/tag/rework" class="st_tag internal_tag" rel="tag" title="Posts tagged with Rework">Rework</a>&#8221;, written by the founders of 37Signals, offers some of the best advice on business strategy I have seen in a long time consider these five little gems (and there&#8217;s more <a href="http://www.santagnese.info/tag/rework" class="st_tag internal_tag" rel="tag" title="Posts tagged with Rework">Rework</a> inspiration at <a target="_blank" rel="nofollow" onclick="javascript:_gaq.push(['_trackPageview', '/outgoing/article_exit_link']);" href="http://onstartups.com/tabid/3339/bid/12859/37-Startup-Insights.aspx">www.onstartups.com</a>) :</p>
<p>&#8220;Great businesses have a point of view, not just a product or service.&#8221; If you ever wondered where to find your twenty of so points of difference to your competitors, this is a fantastic place to start!</p>
<p>&#8220;You have the most information when you&#8217;re doing something, not before you&#8217;ve done it.&#8221; The best way to answer your strategy questions is to put your toe in the water and get real customer feedback. Don&#8217;t just imagine test and measure!!</p>
<p>&#8220;Saying yes when you should say no leaves no bandwidth available for the great rather than the merely good.&#8221; What&#8217;s NOT in your strategic plan matters more than what is in some ways!!</p>
<p>&#8220;The longer it takes to develop, the less likely it is to launch.&#8221; Quick wins quick wins quick wins are the key to getting traction and profits quickly. I launched a product for <a target="_blank" rel="nofollow" onclick="javascript:_gaq.push(['_trackPageview', '/outgoing/article_exit_link']);" href="http://www.blisstribe.com.au/events/blisscreators">BlissTribe</a> before I had a website I was testing the BlissTribe concept and playing with ideas now I know it has great legs and is worth putting lots of time into!!</p>
<p>&#8220;A business without a path to profit is a hobby.&#8221; This is my favourite I see this happening every day with new businesses the funny thing is an hour or two spent on developing your business model (ie the plan of where your profits come from) will solve it!!</p>
<p> If you want some different perspectives on<a target="_blank" rel="nofollow" onclick="javascript:_gaq.push(['_trackPageview', '/outgoing/article_exit_link']);" href="http://www.revivecoaching.com.au/playshopextra"> Accelerating Your Business strategically</a>, the next Revive Playshop is for you. 21 June 2010 in Brisbane, Australia  miss it and you&#8217;ll miss out on insights that will make your business more profitable than you can imagine!!</p>
<p>           {author}</p>

	Tags: <a href="http://www.santagnese.info/tag/business" title="business" rel="tag">business</a>, <a href="http://www.santagnese.info/tag/rework" title="Rework" rel="tag">Rework</a>, <a href="http://www.santagnese.info/tag/strategies" title="Strategies" rel="tag">Strategies</a><br />
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		<title>Small Business Marketing &#8211; Stand And Deliver On Your Honor and orders</title>
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		<pubDate>Tue, 31 Aug 2010 17:30:29 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Small Business]]></category>
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		<guid isPermaLink="false">http://www.santagnese.info/small-business-marketing-stand-and-deliver-on-your-honor-and-orders.html</guid>
		<description><![CDATA[of ShashiBellamkonda (Image) ?????????????? Why do you offer a product of Google products at that price &#8211; and not because you could not deliver, up-selling me? If I spent? About 100.00 the first time around the site. Hmmm! Absolutely Chilling can &#8211; as an online business-list a product on Google Products with a front of? [...]]]></description>
			<content:encoded><![CDATA[<div style="float: left; margin: 5px; font-size: 80%;"><img src="http://farm2.static.flickr.com/1350/1453339194_89eb7a70dd_m.jpg" alt="small business strategy" width=" 400 " /><br />
of <a target="_blank" href="http://www.flickr.com/photos/35899785@N00/1453339194"> ShashiBellamkonda </a></div>
<p>(Image) ??????????????</p>
<p>Why do you offer a product of Google products at that price &#8211; and not because you could not <a href="http://www.santagnese.info/tag/deliver" class="st_tag internal_tag" rel="tag" title="Posts tagged with Deliver">deliver</a>, up-selling me? If I spent? About 100.00 the first time around the site. Hmmm!</p>
<p>Absolutely Chilling can &#8211; as an online business-list a product on Google Products with a front of? additional unertr? resembled price? You k? Can not &#8211; simply, this is intentional fraud. But some people think that they get away with it.</p>
<p>A video took place not in one, 125.00 HD Video Camera. 5 days sp? Ter I cried, I was f high pressure? R the camera and Charger te batteryies pitched no fewer than 15 times? Over 10 aggressive minutes&gt; The call ended with What&#8217;s a question, you have one more U.S. dollars to spend ? God forgive me, had it somehow, I keep the order with the company. A lesser man does not make a lower company stuff.</p>
<p>I was wrong. I waited, f? R further 3 weeks. Not even a UPS tracking number. Then with me via e-mail asking me my credit card by scanning my F? Driving license and a credit card on both sides? BerPR? Fen get, then fax it to B? Ro.</p>
<p>Un-Freakin glaubw?: Content of. I have very Ungler? Punished. No HD camera or UPS tracking info f? R an additional week. I Schlie? Lich k? Professional. 1 weeks sp? Ter they charge my card whatsoever. Which indicates that particular credit card in a negative balance and freezes the card until it gl? Ttete. I appeal to? Ck Gef? Hl, half like Teddy Roosevelt right now. Do not worry lose? I am the Kn? stick away on the horse. F? R the moment.</p>
<p>The lady I spoke to was not there. They call for? Ck. No call f? R two days. Schlie? Lich I call again. Two people sp? Ter, and I want it allegedly gl? Ttete.</p>
<p>If a moron always turns into a complete Bozo by a series of screw-ups like these &#8211; their days are as a Gesch? ft numbered.</p>
<p>There is no loss LEADER ad. It is clear, Fraud -</p>
<p>Get It Together folks or your Tr? Rooms in freezer wrap. People like this do &#8211; all the perfect <a href="http://www.santagnese.info/tag/small" class="st_tag internal_tag" rel="tag" title="Posts tagged with Small">small</a> business marketing focuses integrity? T and reliably? SSIGE follow through &#8211; absolute ?%*&amp;^(%- look s.</p>
<p>Then I order some PC software I found again Google Products. four days sp? ter, they break my order? via PayPal. A further $ <a href="http://www.santagnese.info/tag/2010" class="st_tag internal_tag" rel="tag" title="Posts tagged with 0">0</a>.00 to Paypal refunds the money f? r my company</p>
<p>This is twice in a month. Forgive me &#8211; I mu? frozen go outdoors to do? s and f mountains tremble? r many seasons to come. It. I almost sounded like Big Foot f with his child? r stolen a moment.</p>
<p>Do not plan to <a href="http://www.santagnese.info/tag/deliver" class="st_tag internal_tag" rel="tag" title="Posts tagged with Deliver">deliver</a> 110% every time n to get from the Internet. Fast is not fast. There is much, much worse.</p>
<p>Now I&#8217;m just down both an HD camera and a credit card before a big event Push the s? en. And some special software required f? r a certain phase, a new Gesch? start ft.</p>
<p>Nah &#8211; Do not hang them, pull them first ! (your customer will think)</p>
<p>like the Pony Express just before a thunder storm.</p>
<p>rule number 1) <a href="http://www.santagnese.info/tag/deliver" class="st_tag internal_tag" rel="tag" title="Posts tagged with Deliver">Deliver</a> &#8211; period. A source of L? Sung from another H? Dealer if you m? Have to. Your customer is number 1</p>
<p>For? Return to the current history. If it something that Un-Common Valor detected had done instead, w? Rde Gesch I talk? Ftsbeziehungen with them f? R life.</p>
<p>That one cost f ben? r both big time with the two Pro video and software? CONFIRMS. Already researched and credit card in hand. This is the price one pays f? R the introduction of a new customer runover.</p>
<p>Before a shingle? Get the f your commitment? Au r? Ergew? Nts similar customer satisfaction down like a Marine <a href="http://www.santagnese.info/tag/honor" class="st_tag internal_tag" rel="tag" title="Posts tagged with Honor">Honor</a> Guard h?. Or sit down and learn from the best.</p>
<p>Finally made Famed Hollywood Sound Byte coach Frank Milo million? re n Multi-Million? re. Milo did this out by coaching their best 30 second sound bytes from them. At any given time. For that indeed was the w? Be rtliche Game Breaker f? R your <a href="http://www.santagnese.info/tag/small" class="st_tag internal_tag" rel="tag" title="Posts tagged with Small">small</a> business marketing program.</p>
<p>If you want my Rolodex of cloudy with Companions and Vendors fair price instead? Click the links below to my Resource Box &#8211; Glen B. Stewart</p>
<p>(author) <object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="355" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="src" value="http://www.youtube.com/v/FdAZ_9Y5bYE?fs=1" /><param name="allowfullscreen" value=" true " /><embed type="application/x-shockwave-flash" width="425" height="355" src="http://www.youtube.com/v/FdAZ_9Y5bYE?fs=1" allowfullscreen=" true "></embed></object> <img src="http://i.ytimg.com/vi/FdAZ_9Y5bYE/default.jpg" alt="" /> <a href="http://www.santagnese.info/tag/small" class="st_tag internal_tag" rel="tag" title="Posts tagged with Small">Small</a> Business Owners 5f important decisions? r the development of a Gesch? ftsstrategie &#8211; Exit Strategy, Legal Entity Organization, Value Model, Marketing Tactics, and Implementation. Pr? presents from Sigma College of <a href="http://www.santagnese.info/tag/small" class="st_tag internal_tag" rel="tag" title="Posts tagged with Small">Small</a> Business. <strong> Video Rating: <a href="http://www.santagnese.info/tag/2010" class="st_tag internal_tag" rel="tag" title="Posts tagged with 0">0</a> / 5 </strong></p>
<p><a target="_blank" href="http://www.fastcashonline.com">payday loan</a></p>

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		<title>12 Tips Guerrilla Marketing for small business</title>
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		<pubDate>Sun, 29 Aug 2010 17:28:02 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Entrepreneurship]]></category>
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		<description><![CDATA[of mars_discovery_district (Image) As an entrepreneur you know how important it is to emphasize the uniqueness of your company whenever possible. Only very few consumers are interested in the choice of a generic product or service, after all. We are almost always the option of circling the most striking or memorable&#8217;s. There are many ways [...]]]></description>
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<p> (Image)
<p> As an <a href="http://www.santagnese.info/tag/entrepreneur" class="st_tag internal_tag" rel="tag" title="Posts tagged with entrepreneur">entrepreneur</a> you know how important it is to emphasize the uniqueness of your company whenever possible. Only very few consumers are interested in the choice of a generic product or service, after all. We are almost always the option of circling the most striking or memorable&#8217;s. There are many ways to make your company unique: a unique pricing system, a unique niche in the market, a product or a service that can not be easily imitated. If your business is <a href="http://www.santagnese.info/tag/running" class="st_tag internal_tag" rel="tag" title="Posts tagged with Running">running</a>, you will certainly know all about the core business <a href="http://www.santagnese.info/tag/strategies" class="st_tag internal_tag" rel="tag" title="Posts tagged with Strategies">strategies</a>. </p>
<p> What&#8217;s harder is figuring out how to use the uniqueness of your company to generate useful (and often free) advertising. Advertising rather than advertising, should be the basis of any <a href="http://www.santagnese.info/tag/small" class="st_tag internal_tag" rel="tag" title="Posts tagged with Small">small</a> business owner initial marketing efforts. Advertising is usually too expensive for a new business, and do not have grass roots credibility of good press. bring a good article in the local media, you can do more business than a year&#8217;s worth of paid advertising! </p>
<p> advertising is no longer as a strong force in today&#8217;s market place. Consumers are more skeptical than ever advertiser self-serving messages, and led the sheer volume of advertising messages in a drastic decline in advertising effectiveness. We spend more and more on advertising but getting less and less return on investment. </p>
<p> What is the alternative to advertising (and the basis of branding is)? Advertising or PR. With advertising, you tell your story through third-party outlets, primarily the media. Rightly or wrongly, people believe what they read in newspapers and magazines, as well as what they hear on the radio, on television, or by their neighbors. Sun PR is inherently more credible and persuasive than advertising. It&#8217;s also a lot cheaper! </p>
<p> But how do you make your business memorable, and get the kind of advertising, which will result in new business? Here are a dozen simple things you try, good word-of-mouth to create about your company and you can increase your profits: </p>
<p> 1 Submit regular press releases to trade publications, the business section of local newspapers, newswires, etc., to the <a href="http://www.santagnese.info/tag/starting" class="st_tag internal_tag" rel="tag" title="Posts tagged with Starting">starting</a> or relocating your business, new customers / projects, new hires, promotions, etc. (You will be announcing would be surprised how many people read this Announcements!) </p>
<p> 2 Pitch a pre-written feature story on local newspapers (emphasis on the uniqueness of your business model, your unique personal history, your commitment to the local community, or the uniqueness of a particular project). Note, too, pitching story ideas to lifestyle magazines, your ideal customer demographic target. </p>
<p> 3 Offer to write a regular column for a local publication that features your professional competence. </p>
<p> 4 Development of an &#8220;Elevator Speech&#8221; and sets in a single sentence, what makes your company unique. Do not be afraid to draw attention to a particular customer or consumer focus; The narrower the focus of your brand, the more powerful it becomes. </p>
<p> 5 Send an e-mail quarterly / print newsletters for your customers / potential customers with <a href="http://www.santagnese.info/tag/tips" class="st_tag internal_tag" rel="tag" title="Posts tagged with tips">tips</a> for effective use of the product or service. </p>
<p> 6th A lecture / seminar at your local chamber of commerce or other community groups on issues related to your field. (I recently gave a talk over lunch branding, tied my local chamber, and several great contacts.) </p>
<p> 7th Are you not just in trade groups (not to be found in fact the best place to get a new customer active), but also in more general networking organizations such as your Chamber of Commerce, city or county committees, citizens groups, etc., but only if They intend to be an active participant. Also what you can do to get support from your existing social network. Each moves with a person they know and trust and work. </p>
<p> 8 Join a professional networking / referral group that meets weekly (like BNI). </p>
<p> 9 Use Testimonials / success stories in all of your marketing materials. </p>
<p> 10th Purchase a vanity license plate fascinating that alludes to your business. </p>
<p> 11th Imagine Administrators potential national organizations: That means people in allied fields who come in regular contact with people who need an architect. The search for a friend in one of these organizations may mean that several references. </p>
<p> 12th Troll for listservs, chat groups or other online communities where you offer your services or just to keep on, as one authority may be relevant issues. </p>
<p> Try these simple guerrilla marketing tricks, and the results are inspiring! </p>
<p> (author) <a href="http://www.santagnese.info/category/entrepreneurship#utm_source=feed&amp;utm_medium=feed&amp;utm_campaign=feed"> Entrepreneurship More Tips Articles </a></p>

	Tags: <a href="http://www.santagnese.info/tag/business" title="business" rel="tag">business</a>, <a href="http://www.santagnese.info/tag/guerrilla" title="Guerrilla" rel="tag">Guerrilla</a>, <a href="http://www.santagnese.info/tag/marketing" title="Marketing" rel="tag">Marketing</a>, <a href="http://www.santagnese.info/tag/small" title="Small" rel="tag">Small</a>, <a href="http://www.santagnese.info/tag/tips" title="tips" rel="tag">tips</a><br />
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		<title>Small Business Secrets 101 &#8211; the art of building a customer base</title>
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		<pubDate>Thu, 26 Aug 2010 17:28:43 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Small Business]]></category>
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		<description><![CDATA[of Jurvetson (Image) Small Business Secrets of Public Relations Public Relations in a small business with marketing is the lifeblood of business expansion. Together with marketing. Public Relations is the exposure of your small business persona in the world. Public Relations is the positive message that attracts irresistibly potential customers for your business. Small Business [...]]]></description>
			<content:encoded><![CDATA[<div style="float:left;margin:5px;font-size:80%;"> <img alt = "small business strategy" src = "http://farm2.static.flickr.com/1430/1200237574_7166f305e2_m.jpg"width =" 400 "/> <br/> of <a target="_blank" href="http://www.flickr.com/photos/44124348109@N01/1200237574"> Jurvetson </a> </div>
<p> (Image)
<p> <a href="http://www.santagnese.info/tag/small" class="st_tag internal_tag" rel="tag" title="Posts tagged with Small">Small</a> Business Secrets of Public Relations </p>
<p> Public Relations in a <a href="http://www.santagnese.info/tag/small" class="st_tag internal_tag" rel="tag" title="Posts tagged with Small">small</a> business with marketing is the lifeblood of business expansion. Together with marketing. Public Relations is the exposure of your <a href="http://www.santagnese.info/tag/small" class="st_tag internal_tag" rel="tag" title="Posts tagged with Small">small</a> business persona in the world. Public Relations is the positive message that attracts irresistibly potential customers for your business. </p>
<p> <a href="http://www.santagnese.info/tag/small" class="st_tag internal_tag" rel="tag" title="Posts tagged with Small">Small</a> Business Marketing Secrets of </p>
<p> Marketing in a <a href="http://www.santagnese.info/tag/small" class="st_tag internal_tag" rel="tag" title="Posts tagged with Small">small</a> business is Prince of market share. In itis purest form is the marketing of the <a href="http://www.santagnese.info/tag/critical" class="st_tag internal_tag" rel="tag" title="Posts tagged with Critical">critical</a> link to profitable customer exposure. A potential customer not only buy, your <a href="http://www.santagnese.info/tag/small" class="st_tag internal_tag" rel="tag" title="Posts tagged with Small">small</a> business product or service, however. You buy your integrity and standards of exceptional quality comes first. Then they buy your business, and eventually they buy your product or service. This <a href="http://www.santagnese.info/tag/critical" class="st_tag internal_tag" rel="tag" title="Posts tagged with Critical">critical</a> transfer of emotions about your offer must take place first. Always be marketing your business. </p>
<p> <a href="http://www.santagnese.info/tag/small" class="st_tag internal_tag" rel="tag" title="Posts tagged with Small">Small</a> Business Secrets of Outsourcing </p>
<p> Outsourcing is the Office Assistant of the future. Outsourcing is for virtually all transactions. These workers are essentially professional contract staffing. They are called virtual assistant. The beauty of this approach is that one contract office talent from around the world. An <a href="http://www.santagnese.info/tag/entrepreneur" class="st_tag internal_tag" rel="tag" title="Posts tagged with entrepreneur">entrepreneur</a> saves two possibilities. First, the typical employee overhead is now over. Second, you can rent for many items at a fraction of the going rate in the U.S. or Europe. The only downside is a little more management of the virtual assistant. </p>
<p> Secrets of <a href="http://www.santagnese.info/tag/small" class="st_tag internal_tag" rel="tag" title="Posts tagged with Small">Small</a> Business Customer Support </p>
<p> Customer Support is a two-edged sword  It is <a href="http://www.santagnese.info/tag/critical" class="st_tag internal_tag" rel="tag" title="Posts tagged with Critical">critical</a> to have. And it can swallow a human resource nightmare. These days businesses are turning to a level of customer service on this delicate subject to deal with. to support Level 1. This is the urgent support, VIP or Platinum Plan &#8220;. Full-phone support. Level 2. This is done through an online support ticket system. Support Questions input by the customer and, ideally, follow with a virtual assistant. </p>
<p> <a href="http://www.santagnese.info/tag/small" class="st_tag internal_tag" rel="tag" title="Posts tagged with Small">Small</a> Business Secrets of Productivity Management Productivity Management </p>
<p> is the polishing of the daily business processes. This is simplified, and streamlines the creation of a reproducible system for all of your daily operations. Also, this means the creation performance incentives for your employees. Inspire with mutual benefits for all. That&#8217;s what really keeps your employees motivated. Not only pep talks. How your employees as co-owners think that a much better view is set on their settings. Give them unexpected rewards. Great business teams are forged on a loyal passionate persistence. </p>
<p> <a href="http://www.santagnese.info/tag/small" class="st_tag internal_tag" rel="tag" title="Posts tagged with Small">Small</a> Business Secrets of Product Creation </p>
<p> Most companies are, or can be integrated with product development process. A PDF report is essentially a product, for example. can the products researched designed, prototypes, pre-produced, and finally rolled easier today than ever before. By outsourcing the skills that a <a href="http://www.santagnese.info/tag/small" class="st_tag internal_tag" rel="tag" title="Posts tagged with Small">small</a> company can essentially independent hire of product development process needs support. The has revolutionized the Internet, outsourcing, CAD / CAM and joint ventures, the whole concept. Exciting new products are ones imagination away &#8211; more than ever in 2008. </p>
<p> <a href="http://www.santagnese.info/tag/small" class="st_tag internal_tag" rel="tag" title="Posts tagged with Small">Small</a> Business Secrets of Joint Ventures </p>
<p> Joint Ventures are the culmination of savvy <a href="http://www.santagnese.info/tag/small" class="st_tag internal_tag" rel="tag" title="Posts tagged with Small">Small</a> Business Evolution. joint ventures or joint ventures, as they are known, are essentially two Business Teaming up tied on a per project basis with no other conditions. An example would be a printer and a marketing Business-to-Teaming Up. The printer has a list of customers to the market. The Marketer has a higher sales conversion abilities. They agree to print and market for each other. Just a simple example. </p>
<p> <a href="http://www.santagnese.info/tag/small" class="st_tag internal_tag" rel="tag" title="Posts tagged with Small">Small</a> Business Secrets of Creating Systems to create </p>
<p> systems, the synergistic twin Productivity Management with a view to improving business processes. This is the art of the coveted overhead reduction is done by a smooth, easy and faster. This is best done with a light, easy learning curve performed in the eye. Every tiny aspect of your business can be ground and polished as smoothly and stable. This is where to hide a lot of un-made-dollars. </p>
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<p> For Entrepreneurs &#8211; What is your marketing strategy? And with your current marketing, you will feel in the promotion of enterprise in 2010 comfortably? Check my website: www.businessmarketing.weebly.com </p>

	Tags: <a href="http://www.santagnese.info/tag/base" title="base" rel="tag">base</a>, <a href="http://www.santagnese.info/tag/building" title="building" rel="tag">building</a>, <a href="http://www.santagnese.info/tag/business" title="business" rel="tag">business</a>, <a href="http://www.santagnese.info/tag/customer" title="customer" rel="tag">customer</a>, <a href="http://www.santagnese.info/tag/secrets" title="Secrets" rel="tag">Secrets</a>, <a href="http://www.santagnese.info/tag/small" title="Small" rel="tag">Small</a><br />
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		<title>Small Business Secrets 101-6 Critical Secrets to a prosperous In 2010</title>
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		<pubDate>Wed, 25 Aug 2010 17:25:04 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<description><![CDATA[of oceandesetoiles (Image) First I have a very lovely story, and I personally promise a Small Business wealthting point be made afterwards. I have more than my big toe into the water, father. So now what? The curious child responded. His Dad both amazed and proud at the same time &#8211; the child tenderly embraced. [...]]]></description>
			<content:encoded><![CDATA[<div style="float:left;margin:5px;font-size:80%;"> <img alt = "small business strategy" src = "http://farm4.static.flickr.com/3223/3101439612_c113a1d72a_m.jpg"width =" 400 "/> <br/> of <a target="_blank" href="http://www.flickr.com/photos/28222353@N00/3101439612"> oceandesetoiles </a> </div>
<p> (Image)
<p> First I have a very lovely story, and I personally promise a <a href="http://www.santagnese.info/tag/small" class="st_tag internal_tag" rel="tag" title="Posts tagged with Small">Small</a> Business wealthting point be made afterwards. </p>
<p> I have more than my big toe into the water, father. So now what? The curious child responded. His Dad both amazed and proud at the same time &#8211; the child tenderly embraced. The couple raised their answers to each other for years after that. To this day, in fact. Long after high school, then college football shows. Memories of his father and son turned to eternal fame abundance rekindle a week. </p>
<p> your <a href="http://www.santagnese.info/tag/small" class="st_tag internal_tag" rel="tag" title="Posts tagged with Small">small</a> business clients to your product or service to respond with as much commitment as? </p>
<p> The <a href="http://www.santagnese.info/tag/small" class="st_tag internal_tag" rel="tag" title="Posts tagged with Small">small</a>-business mentality of survival of the company has some serious shortcomings. As the word Survival as a distant goal. She appeared in the <a href="http://www.santagnese.info/tag/small" class="st_tag internal_tag" rel="tag" title="Posts tagged with Small">small</a> business arena with passion and flair for success. Her dream was so vivid that our family pictures hung up from our dream cottage on the beach. </p>
<p> Now you are feeling like we are stuck and Going Nowhere in the economy. Now the family is <a href="http://www.santagnese.info/tag/running" class="st_tag internal_tag" rel="tag" title="Posts tagged with Running">running</a> around looking for the next bottle of genius, they save a <a href="http://www.santagnese.info/tag/small" class="st_tag internal_tag" rel="tag" title="Posts tagged with Small">small</a> business off deserted island &#8211; somehow. </p>
<p> Enter <a href="http://www.santagnese.info/tag/small" class="st_tag internal_tag" rel="tag" title="Posts tagged with Small">Small</a> Business Secrets 101 for 2010. </p>
<p> <a href="http://www.santagnese.info/tag/small" class="st_tag internal_tag" rel="tag" title="Posts tagged with Small">Small</a> Business Rule 1 &#8211; Do not leave nothing in the economy. This is a central concept in your <a href="http://www.santagnese.info/tag/small" class="st_tag internal_tag" rel="tag" title="Posts tagged with Small">small</a> business. An example would be for your marketing websites and print media. Figure 6 income groups and above all do it. What do they do? The top marketers out there, always test their customer and prospect responses &#8211; their marketing campaigns. </p>
<p> <a href="http://www.santagnese.info/tag/small" class="st_tag internal_tag" rel="tag" title="Posts tagged with Small">Small</a> Business Rule 2 &#8211; Preparing More and more, or to achieve more than you think to you for a certain goal must. Lets say you run a great product launch. Contact several times as many potential customers as you must have projected. Contact with three or even four months sooner than you think. </p>
<p> <a href="http://www.santagnese.info/tag/small" class="st_tag internal_tag" rel="tag" title="Posts tagged with Small">Small</a> Business Rule 3 &#8211; Do what you love and the money will follow. Remember that one? Apply it to your working day. What specific areas are you both passionate and Sharp? Superb stay &#8211; there. Sorry for the tough love. It is also the finest experience to advise ever be. </p>
<p> <a href="http://www.santagnese.info/tag/small" class="st_tag internal_tag" rel="tag" title="Posts tagged with Small">Small</a> Business Rule 4 &#8211; Outsource what you are not good. Outsource what is not vital to do personally for you. All of your daily routine tasks can be implemented by a virtual assistant. These people are to hire freelancers. The quality of their work is as varied as people who show  in an office. Find the right that resonate with you. This alone is invaluable. </p>
<p> <a href="http://www.santagnese.info/tag/small" class="st_tag internal_tag" rel="tag" title="Posts tagged with Small">Small</a> Business Rule 5 &#8211; Optimize and manage your existing office staff pool of virtual assistants. Now you have your existing <a href="http://www.santagnese.info/tag/small" class="st_tag internal_tag" rel="tag" title="Posts tagged with Small">small</a> business staffing leveraged &#8211; and kept it. This is the value of the true loyal office staff and optimize your business processes. Offer them achieve compensation on a sliding scale <a href="http://www.santagnese.info/tag/based" class="st_tag internal_tag" rel="tag" title="Posts tagged with Based">based</a> on workflow. This piece keeps both the adults and rocket your business forward. </p>
<p> <a href="http://www.santagnese.info/tag/small" class="st_tag internal_tag" rel="tag" title="Posts tagged with Small">Small</a> Business Rule 6 &#8211; Hire out what you do not personally on the Great. It&#8217;s that simple. Never skimp on VIP-level quality and persona. Copyrighting is a typical example. The entire process of getting clients on board with your <a href="http://www.santagnese.info/tag/small" class="st_tag internal_tag" rel="tag" title="Posts tagged with Small">small</a> business depends on it. And the burden on <a href="http://www.santagnese.info/tag/small" class="st_tag internal_tag" rel="tag" title="Posts tagged with Small">small</a> business marketing still costs the same. If you are clearing, 000,000 a month, a six figure marketing budget sounds like a beautiful thing. The first money, like the first courage, really something new and potentially difficult  are always the hardest. <br /> The Toughest million dollars in places <br /> &#8211; will always be the first. </p>
<p> This statement is <a href="http://www.santagnese.info/tag/based" class="st_tag internal_tag" rel="tag" title="Posts tagged with Based">based</a> on ignorance. A billionaire considerations are that makes a million dollars a day, is not so hard. It makes a hundred million a day, that his renegade mindset gets on the table every day. <br /> <br more informative for small corporate income, the creation of wealth and secrets of the passive cashflow /> Click on the links in the resource box below. Glen B. Stewart </p>
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