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Alan Markovitz is the author of Topless Prophet, a new book. He is also the owner of several popular gentlemens’s clubs, including Penthouse affiliates. Please consult www.toplessprophet.com

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Article Source: http://www.articlesbase.com/ – 15 Bottom-Line Business Tips From A Topless Club Owner

You’ve gotta find a partner with good judgment and good-sized cojones.

When you’re on a roll, look for the next and best opportunity to extend your winning streak or more accurately, project your formula, and capture as much market share as you can afford to.

I ended up testifying against the Mob for the Feds.

Avoid the conflicts and headaches and keep away from the staff.

But you must also know what’s worth fighting for and when to throw in the towel.

You never can see it coming and when it hits, you need to determine when to walk away.

It’s worked out well.

The key is to stay focused on the prize and know that much of your success is related to how you manage problems.

I’ll take a loss that’s short term and temporary if in the end I’m on top.

10. Experiment and take a chance. I tried a few new things that in the end didn’t pay off but unless you try new ideas, you won’t get to succeed. I tried the idea of arranging for strippers on a golf course. I also chartered flights to Las Vegas that featured performing strippers.

11. Believe it or not, the way to make money is not always through your core talent. Sure, the 300+ dancers that work at one of my clubs bring in money, but we make our real money off of alcohol, cigars, food, and merchandise. Always look at the extra ways you can turn a buck.

12. Link with a brand name. In Detroit, our Penthouse Gentlemen’s Club is striking gold and the Philadelphia branch of the Penthouse Club just opened this summer to great fanfare. There are only a handful of Penthouse clubs in the U.S. The name represents quality, security, and the assumption you’ll be treated well as a patron.

13. In business, you can afford to be a little bit early in striking a deal, but you can’t be a second too late. Better to leave something on the table than to lose the whole tamale through greed.

14. Every problem has a solution – but sometimes the price can be steep. For me, early on my biggest problem was a local, hell-raising motorcycle gang called The Renegades that thought they could party in an establishment that didn’t want that kind of clientele. After a few visits by the police, the only way to settle the manner was for my dad to volunteer to meet with them and make peace. I thought he was nuts, but as a Holocaust survivor, who saw ghastly things happen, he won the respect of these bikers and a truce was forged. They became some of my best customers.

15. Look to revolutionize your business. In the 1980’s I pioneered how to run a modern-day gentlemen’s club. Not only did we change the look and feel of the experience – big space, quantity of quality dancers, top-shelf alcohol and expense-account meals – we changed how we pay the dancers after we changed how they perform. No longer did we have dancers relegated to a single stage filled with several poles. We created stages everywhere in the club — on your table, next to your table, and eventually on your lap. The girls had charged for private dances and they earned that money plus we paid them an hourly wage. We did away with the hourly wage and charged the girls a small daily fee as private contractors who were given an opportunity to dance at the club. The girls initially revolted and went on strike but they eventually caved in when they saw how much money everyone could make.

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Alan Markovitz is the author of Topless Prophet, a new book. He is also the owner of several popular gentlemens’s clubs, including Penthouse affiliates. Please consult www.toplessprophet.com

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3 Tips To Profit From Newsletters Without Writing Them Yourself

admin — Thu, 18 Nov 2010 17:28:38 +0000

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3 Tips To Profit From Newsletters Without Writing Them Yourself

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3 Tips To Profit From Newsletters Without Writing Them Yourself

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3 Tips To Profit From Newsletters Without Writing Them Yourself

By: Yaro Starak

About the Author

By Yaro Starak

www.entrepreneurs-jou
rney.com

Do you want to profit from your own successful home
based Internet business?

Learn from Yaro Starak, a young entrepreneur from Australia. Get
your free articles and audio now – visit his Internet Business
Blog.

(ArticlesBase SC #2086)

Article Source: http://www.articlesbase.com/ – 3 Tips To Profit From Newsletters Without Writing Them Yourself

I’m sure you have heard many online marketers touting the
benefits of having a newsletter. I have used newsletters in the
past for many sites. I’ve used them as a source of revenue by
having advertisements embedded within the newsletter content.
They are also effective as a means to keep a site sticky – to
“anchor” clients and bring them back to the site. Newsletters
can also be a great selling tool to provide free information,
samples of your expertise or services, and as a taste of your
full product/service. The lure of free content from newsletters
can help you to turn casual surfers to potential customers and
then finally paying customers.

I find the biggest problem for me personally is to consistently
provide new content (which is strange since I have no problems
writing a daily blog, go figure!). Consequently I have looked
for methods to get around this problem.

Many of the sites I control I enjoy for the business management
side of things and don’t actually provide the core services
myself. For example at BetterEdit.com I don’t do any of the
editing. I have professionals on staff that handle that aspect
of the business. Consequently I have found it difficult to write
newsletters that appeal to my target audience. Other times I’ve
just grown bored of the subject matter and it becomes a chore to
write a newsletter. If you don’t have enthusiasm your output is
not going to be very good.

Over the years I’ve developed ways to make money from
newsletters without writing them myself.

1. Hire Writers

The first and most obvious way is to hire people to do it for
you. I did it this way for a community site I built with over
1000 members. In this case it was quite easy to find people that
had experience and enthusiasm for the subject matter; I posted a
news announcement looking for newsletter writers. I hired two
people and paid cash on a per newsletter basis though at one
point my writers were happy to write for free, they just enjoyed
contributing to the community (though I made sure to pay them
whenever there was advertiser revenue). To make a profit I just
made sure I had more revenue from advertisers than I had to pay
my writers. A simple equation but one that takes time to balance
since you need an audience, advertisers and writers. If you have
a popular site (the audience) the other two variables should
come easily. Alternatively you could try searching for a
freelancer to write for you.

2. Other People’s Content

Another method that I’ve utilised is to put together a summary
style newsletter that simply links to content online. You take
the time to find the quality articles and links for your members
but you don’t have to actually do any writing yourself. IncWire
is a good example of a newsletter like this. It provides links
to great entrepreneurship articles that have been drawn from all
over the net. The newsletter is free and sponsored by
advertisers. Of course you can also make use of article
repositories such as EzineArticles.com and simply use other
people’s articles in your newsletter. This is a reliable and
easy option since there is no shortage of great articles
available for free publication everyday.

3. E-Course

You can also try an e-course style newsletter. This is a bit
different to a traditional newsletter. Your visitors sign up and
then over a period of time intervals they get sent the course
via email. You can use plain text emails (this is the best
method in my opinion – keep it simple stupid – kiss!), or HTML
email or Adobe PDFs. You can send them out once a day for the
next seven days or once a month for a year. It’s up to you but
generally the sooner the better because you want to continually
build up interest over a short period of time. Will Swayne at
Marketing-Results.com.au recommends a consecutive seven day
e-course.

While initially you do have to write the content yourself once
it’s written your done. You don’t have to constantly provide new
content and your course can be sent out to unlimited
subscribers. The benefit of an e-course is that you can really
focus on what your speciality is. Your course acts as a
showpiece for your core competency, your skills, and allows
people to try before they buy. You can monetise the course by
inserting affiliate links, advertisements or selling your own
services/products (or all three!).

Newsletter Software

You might be thinking this is all well and good, but how do I
manage my newsletter. How do I handle an e-course being sent out
every day for seven days to hundreds of different people without
being blocked by SPAM blockers. What technology is available and
what do I recommend.

Personally I use Marketer’s Choice to handle all email
communications but if you just want a newsletter service it’s
definitely way too expensive – it’s more of an all-in-one
marketing tool.

I’ve tried a few different newsletter software packages. Some
you install on to your own server and then manage online, others
that are externally hosted subscriber based services and one
that functioned a lot like an email client that sits on your
desktop and sends out emails through your mail server. All of
these have pros and cons. Of course it depends on your budget,
but as I have stated you often get what you pay for so be wary
of the free packages out there.

I recommend you try my favourite script source, The PHP Resource
Index (http://php.resourceindex.com), in particular the Mailing
List category should be your first port of call. You can try
good old Google search as well.

Anti-SPAM

Before you commit to any newsletter software make sure you check
how they deal with SPAM. Do they have an official policy and
description of how your newsletters will be received? Are they
just mass broadcast? Your newsletter software should provide
double-opt in protection which means your subscribers have to
opt-in and confirm their subscription via email before they
receive anything. This helps to keep you from being accused of
spamming.

One of the main reasons I chose Marketer’s Choice was because
they have a very good system to make sure your mail is delivered
to your subscribers. They have an in-built SPAM checker which
reviews email you send out and tells you the likelihood your
mail will be blocked by anti-SPAM software. It has the
capability to personalise every email that is sent out so it
appears with “Dear clientname” rather than just a generic
“hello”. This is an important feature both as a sales tool
(people tend to read emails that start with their name) and it’s
more likely that your mail won’t be classed as SPAM by anti-SPAM
software, which flag non-personalised email as potential SPAM.
It’s the extra benefits that professional services provide that
make them worth the cost, but you do have to go out there and
test to find what suits your needs.

Newsletters Are Ace!

Really I can’t think of many reasons not to have some form of
newsletter or e-course on your site. Yes it does take time to
set things up but it’s worth the effort. I suggest you write it
in your to-do list now if you don’t have a newsletter already

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How to Build a 6-Figure Income from Your Small Business

admin — Thu, 14 Oct 2010 17:27:40 +0000

by ralphpaglia

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If you own a small or solo business or practice, or are an independent service professional here are some great business building ideas for you.

I’m sure you’d like to know how can you create a six or seven figure income, do what you enjoy, and end up with time to do the things in life that mean the world to you? And how can you do it without the burden of lots of employees and overhead expenses?

I’ve owned businesses for 20 years. Believe me, like you I’ve had some tough times when I’ve struggled, felt frustrated and learned the hard way. But over the years I’ve created a business building system that works if you work it. Sometimes now I pinch myself when I realize what a great life I have and how lucky I am to do very profitable work that I love!

Listen–You can be self-employed and just pay your bills each month and work harder than you ever did when you had a job or you can become a real entrepreneur and build a little business engine that keeps on chugging even when you’re not around, and create financial freedom to live life the way you want to.

Is this your business now?

You do some basic marketing, usually something that seems familiar and comfortable like networking, throwing ad in the local paper or on Craigslist, giving out a brochure or flyer. Whatever seems to work is what you stick with. You get clients and you sell your time for money. You sell them the same one or two core products or services over and over.

The problem is that you’re always trying to find more clients and you can never make more money than there are hours in the day. Not good in the long run.

This is what the business model looks like for probably 90% of self employed people. I call this the Treadmill Business Model because it keeps you on a treadmill repeating the same relentless, time sucking pattern over and over and your profits increase minimally.

There’s another model though, that will create rivers of new clients and sales. I use it. I teach it to my clients and other 6 and 7 figure entrepreneurs use it as well. Here’s what it looks like. I call it the strategic Maximize Your Profits Business Building model.

In this model you actually put 10 different profit creating strategies in place that work together to flood you with clients, sales, and more importantly, profits. Once each profit strategy is in place a good part of your business can run on autopilot, which is the great part because it set you free. Here are the 10 profit strategies

ROI Marketing Strategy Online Marketing and Website Strategy Referral Strategy Repeat Business Strategy Time Strategy Resources Strategy Joint Venture Strategy Viral Strategy Message Strategy Sales Strategy

What happens when you build your business with this model?

Sales and profits grow like wildfire You’ve created sources of passive income You’re able to set higher hourly rates You build wealth You do the part you love You have more free time. You can make a difference in the world!

Why doesn’t everyone use this model? Because they don’t know it exists. Instead they make profit busting mistakes which you can read about in my next article!

You choose—which outcome do you want?

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Resume Tips: Making the Shift from Entrepreneur to Executive

admin — Thu, 30 Sep 2010 17:29:10 +0000

by paulamarttila

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Were you lucky enough to start your own business that had success for years, but now find yourself looking to step into corporate world at the executive level? There are a lot of entrepreneurs who have successfully made the transition, which is good news for you.

Unfortunately, many entrepreneurs downplay the importance of a good resume, and this can be fatal when applying for executive level positions. So before you get started on your journey, take a look at the following resume tips …

Maintain a Tunnel Vision Focus

One of the main focal points of writing a resume that shows a shift from entrepreneurship to an executive position is using tunnel vision when writing. Just because you’ve been a successful entrepreneur, a company can’t assume that you’re automatically a good candidate for an executive job. As an example, say that you were the sole owner of your business–while you might have gotten quite a bit accomplished in terms of workloads, products delivered, and time frames met, you might not be able to claim experience in management or customer service work.

So as you write your executive resume, you want to spend time really looking at the position you’re applying for then looking at what you did in your position as business owner to determine your qualifications. When jotting down your experience and accomplishments, be sure to quantify as much as possible (how many people you’ve managed, how many products you sold, revenue, etc.). Your new role’s responsibilities should line up with your accomplishments as an entrepreneur. If the employer sees you’ve been able to deliver like an executive, it will be easier to envision you in the position you’re applying for.

Create an Executive-Level Title for Yourself

When creating your resume, it’s also a good idea to create a title for yourself that reflects your executive-level ambitions. Ever hear the old business adage, “fake it til you make it?” It’s sort of like that, except that you’re actually pooling your skills and accomplishments and creating a title that reflects them all in the executive realm.

For instance, if you were the CEO of your company, but also handled the responsibilities of an Executive Sales Director, you could use this as your title. You would be able to provide plenty of experience to qualify your title and also offer insight into the role you plan to take on in a corporate position.

Add Keywords

Since you’ve been working for yourself for some time, you may be out of the resume-writing loop. If this is the case, it’s important understand keywords and their importance. In order to weed out unqualified resumes, many businesses use keyword software that searches for relevant phrases in every resume received. For instance, if you’re in marketing, “trade shows” is a good industry-related phrase. To find keywords and phrased related to your industry, simply Google “resume keyword phrases” to get started.

It’s good to know that transitioning from entrepreneurship is possible with determination and a good resume. Using the tips above can give you a strong foundation for your executive resume and your new career.

{author}

Ajay Jain shares some insight and entrepreneurship tips he has learned as a result of launching his new business venture: iBidBroker.com

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Practical tips on how to systematically transit from one job-only position in relation to business focus

admin — Tue, 13 Jul 2010 17:28:55 +0000

Unfortunately, your employer is not interested in you as much as you want to think! Put it this way, the truth that “to be paid just like most people only have enough work to get at the end of the month, your employer pays you just enough to keep you from quitting. The contribution that She had to fill in your workplace before you had created application for the job in the first place and can persist long after you left. As you can see, the post mainly for the benefit of that company and not necessarily with you in mind

/ P> simple terms, a paradigm shift is a term used to describe a failed change, which refers to a departure from how things have always done. The all-powerful banks multi-national corporations are disintegrates before our eyes, investing is a come no to for some time to go, our so-called economic experts have all gone to hide, are pensions in tatters, and job security is a thing of the past. Only one is, on the other side of this current economic emerge shaking the concept of Individual Entrepreneurship . We are selecting from the age of the employee in which you move to an employer for your whole life work, in the Age of the Entrepreneur HOW YOUR lemon in LEMONADE The best thing I consistently from my 15 years studying the secrets of the discovered rich and successful is that people “success” primarily because they are moved to their fields pre-disposition aka Core genius more To learn how to identify your areas of core genius, develop, and packaging a signature-entrepreneurial-out idea, visit www.creativeincomejournal.com (author) More Entrepreneurship Tips Articles

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